Life is about moments

Watch lovers were treated to a relaxing and stylish day when Baume & Mercier was launched in Manila. The exclusive event held at the Fashion Walk of Greenbelt 5 featured an exhibit of the latest collection from the watch brand.

With the theme Life Is About Moments, Baume & Mercier showcased watches of the highest quality endowed with the brand’s signature classic and timeless heritage.

The brand’s managing director of North East Asia Christian Bartosch flew to Manila just for the event. He said, “Our collection embodies seaside living to anchor the state of mind that life is about moments. And the Philippines is the perfect venue to showcase our products because Filipinos match our brand’s image and lifestyle.”

Baume & Mercier trade marketing executive Angel Chan, regional marketing and communications manager Jennifer Lam and public relations and advertising manager Nikki Lee were also present for the launch together with managing directors Emerson and Ivan Yao and marketing manager Rita Acab-Alvarez from Lucerne, the exclusive distributor of Baume & Mercier in the Philippines.

Gretchen Barretto was presented with a Linea watch symbolizing the brand’s commitment to the Filipino market.

Showcased during the exhibit were Baume & Mercier’s reinterpreted ladies’ Linea and men’s Classima and Capeland. These timepieces are available at the Baume & Mercier boutique at Adora in Greenbelt 5.

What an awesome world!

Regatta launched The World is Just Awesome, a new collection of shirts designed in collaboration with Discovery Enterprises International under its local agency, Tuesdays Licensing & Entertainment, Inc. The collection is created for people to show their appreciation for the world!

Golden ABC, Inc. marketing services director Duke de Ramos, Regatta brand manager Carlo Rufino, Tuesdays Licensing & Entertainment, Inc. director Toni Bautista and Jonathan Ruby of Discovery Channel-Access presented these shirts during the launch.

A mini-fashion show featured limited edition graphic shirts that showed the words “The World is Just Awesome” emblazoned across each shirt. Other designs of the collection had images of landscapes, beaches, the outer space and animals printed on the shirts to help illustrate an awesome world.

A 60-second TV commercial featuring popular personalities who best embody the leisurely and earth-friendly lifestyle was also shown. They included Bam Aquino, CNN Hero of the Year Efren Peñaflorida, former Rep. Gilbert Remulla, extreme sports enthusiast Bryan McClelland, members of the Philippine Dragon Boat Team, titlists of Miss Earth Philippines, surfer Paolo Soler and sportsman and entrepreneur Mikee Romero. The Asian group Strawless Friday was also commissioned to create the song for the TV commercial.

(Check out The World is Just Awesome collection in Regatta stores.)