Grocery chain's new product line aims to aid consumers amid inflation
MANILA, Philippines — Responding to market needs, one of the country’s major grocery chains has launched a new product line that aims to cushion consumers from price spikes on basic commodities, helping them extend their shrinking daily budget.
Boosting the purchasing power of Filipino families, Puregold Price Club Inc.’s “Always Price Packs” provides consumers with more affordable options, allowing them to plan their shopping and optimize their budget.
The product line directly addresses budget woes by offering household staples at competitive price points and tempering shelf price fluctuations. Through this intervention, Puregold aims to ensure that Filipino families are still able to afford nutritious food and high-quality household products despite inflation.
“As Filipinos face the realities of volatile markets, we at Puregold have made it our mission to offer families stability. Our ‘Always Price Packs’ product line represents our price-assurance commitment. By safeguarding the prices of staples, we ensure that Filipino families can plan their budget with confidence, protecting both their income and their peace of mind,” said Vincent Co, Puregold president.
In its debut, Puregold deployed “Always Price Packs” products that address core nutritional needs and everyday hygiene requirements priced below P100.
These include:
- Pork Adobo Cut – P99.00
- Ground Pork – P99.00
- White Bread – P59.00
- Spice Set – P39.00
- Bathroom Tissue – P99.00
- Kitchen Towel – P89.00
“Always Price Packs” is now available at select Puregold and Minimart by Puregold branches across Metro Manila.
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