Century Tuna, Strava partner for Superbods Era

MANILA, Philippines — Century Tuna kicks off 2026 with an open invitation to step into the Superbod Era challenge. 

For the first time ever, the Superbods stage is wherever you stand. From every corner of the Philippines, Superbods is looking for more than just elite performance; it’s looking for the unstoppable self-starters that want to keep moving.

Superbods is calling on everyone to define fitness on their own terms. 

Strava, a fitness app that tracks progress and mileage, powers the Superbod Era Challenge, the first of its kind in Superbods history. The task is simple: log a total of 40 KM within 45 days – by walk, jog, or sprint – and unlock rewards like Century Tuna vouchers and Superbods merchandise.
 
This challenge is all about committing to progress, chasing it at your own pace, and getting rewarded for it at the finish line. To recognize their commitment to their Superbod era, the first 5,000 finishers will receive an exclusive Century Tuna singlet and an in-app badge.

Taking things even further, P20,000 will be raffled off to 20 finishers. Whether you complete the 40 KM in your first week or take all 45 days, Century Tuna is ready to reward every challenger’s endeavor and success.

“Starting is the most important step to becoming a Superbod. Century Tuna can give them that push, both as quality fuel and as the gateway to a community that encourages everyone to take that step forward,” said Carlo Endaya, Century Tuna General Manager and Group Business Head.

With the brand as both a trusted source of everyday nutrition and the originator of Superbods, Filipinos now have a truly rewarding way to commit to a healthier, protein-fit lifestyle – one that recognizes effort as much as results.

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