Back on the map
MANILA, Philippines - Innovative and hip fashion brand Collezione-C2 continues its successful expansion with the opening of three new stores in Eastwood, Alabang Town Center, and the SM Mall of Asia to cater to its growing clientele.
As the purveyor of the now-famous and ubiquitous My Pilipinas collection — shirts, dresses and accessories emblazoned with that unmistakable map — the brand has created another phenomenon with its “flag” shirts, notably worn by all the reporters of a major network during coverage of the recent elections.
The new stores carry both the classic pieces that made Collezione a top retail brand and the now popular items that nurture the Pinoy’s revived patriotism and fuel the general feeling of hope, change and better times.
“Collezione is a brand that is near and dear to the Filipino’s heart,” says Joey Qua, Collezione-C2 managing director. “We’ve extended our product line to include offerings for the entire consumer spectrum, and with the additional outlets, we’re thinking of the consumer’s convenience and making sure that the brand will be more accessible to the market.”
Creative director Rhett Eala says “Collezione-C2 is constantly creating something new, exciting and globally relevant for its customers. We believe that the success of the My Pilipinas collection was due to it being an articulation of how we feel about our motherland, our hopes and our enduring spirit.”
