Mindanao's homegrown dessert favorite opens on U-Belt

MANILA, Philippines — Mindanao’s homegrown dessert favorite has opened its newest branch in the heart of Manila’s university district.
Purple Yam Homemade Cakes & Pastries, the Filipino dessert brand that started from its very first physical store in Ozamiz City, continues its nationwide rise as it opened its latest branch right in the heart of U-Belt at 603 Nakpil corner Bocobo, Ermita, Manila.
Now with over 280 branches across the Philippines, the brand is fast becoming a go-to for dessert lovers looking for something that hits the sweet spot while being healthy and affordable.
Perfectly positioned for students, the new U-Belt branch offers delicious treats that won’t break the bank.
This makes it an ideal “tambayan” for those craving quality desserts on a budget.
The grand opening turned into a mini showbiz moment with the presence of franchisee and businesswoman Chriszel Fajardo, Purple Yam President & CEO Oyos Mendoza, and brand ambassador Pokwang, who brought her signature charm and energy to the celebration.
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