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Food and Leisure

Biscuits from the UK with love

The Philippine Star

MANILA, Philippines - Biscuits are undoubtedly a national pastime in the UK. Brits usually dunk them in their favorite hot tea during breakfast and teatime. And one of the most popular UK brands of exported biscuits is McVitie’s. Made with whole wheat, McVitie’s Digestives are a rich source of fiber and have no artificial colors, flavors, or hydrogenated vegetable oil, which makes it a guilt-free snack, especially for the health-conscious. The global appeal of McVitie’s continues to spread and is now making its way to the Philippine market.

Distributed by Delfi Marketing, Inc., McVitie’s Digestives, with variants such as Original, Light, Wholewheat, Milk and Dark Chocolate, are also available in small packs. There’s even a McVitie’s Kids Range, partnering with famous cartoon characters kids love like the Smurfs, Spongebob Squarepants, Dora the Explorer, Justice League, Teenage Mutant Ninja Turtles and McVitie’s own Pirate Crew.

According to the 2014 Brand Footprint report of Kantar Worldpanel, a global leader in consumer research work in industries such as consumer goods, McVitie’s was named as one of the most commonly chosen food products, bought 14 times per year by 89 percent of UK households, and placed third overall in the top 10 UK FMCG brands.

Another report from Kantar Consumption Panel showed that “a person in the UK eats or dunks biscuits 107 times a year and 100 million McVitie’s biscuits are eaten every day, or around two packs of McVitie’s every second.”

Even www.companiesandmarkets.com, a preferred global market research site by global publishers and industry analysts that offers the latest market insights and company news, reported that McVitie’s Digestives occupies the largest brand share in value terms at six percent among all biscuit brands in the UK.

For inquiries, visit www.mcvities.com, or “like” McVitie’s on Facebook at www.facebook.com/mcvitiesdigestives.

BRAND FOOTPRINT

DELFI MARKETING

DORA THE EXPLORER

JUSTICE LEAGUE

KANTAR CONSUMPTION PANEL

KANTAR WORLDPANEL

KIDS RANGE

MCVITIE

MILK AND DARK CHOCOLATE

PIRATE CREW

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