‘Be a girl’s girl’: Turning Women’s Month into a celebration of real radiance
for Cetaphil
MANILA, Philippines — Societal pressures often dictate how women present themselves and interact with others. But being a “girl’s girl” means becoming each other’s support system—celebrating and finding encouragement in one another.
In a similar way, Cetaphil Bright Healthy Radiance has become a support system for skin, addressing concerns like dark spots and uneven tone while staying gentle for sensitive skin.
In celebration of Women’s Month, Cetaphil Bright Healthy Radiance recently turned Bonifacio High Street in Taguig City into a positive space where women were encouraged to uplift one another.
The activation brought together beauty enthusiasts, content creators and guests for the launch of Cetaphil Bright Healthy Radiance’s “Be a Girl’s Girl” campaign, which carries a message beyond glowing skin.
One of the highlights was the Compliment Wall, where visitors could pick envelopes filled with encouraging messages. This experience made attendees and passersby pause, reflect and share positivity—because women shine brightest when they celebrate each other.
Designed to brighten sensitive skin
Specifically designed for sensitive skin, Cetaphil Bright Healthy Radiance range is clinically proven to help diminish the appearance of dark spots while improving skin radiance in as fast as two weeks.
Formulated with dermatological expertise, the line delivers gradual brightening while maintaining the skin’s natural balance.
Key ingredients include Gentle Bright Technology, a combination of Niacinamide (Vitamin B3), which helps strengthen the skin barrier, improve tone and calm irritation and Sea Daffodil Extract, which helps visibly reduce dark spots by inhibiting melanin production.
Cetaphil Bright Healthy Radiance’s best-selling product is the Brightness Reveal Creamy Cleanser, a non-drying cleanser designed for dark spots and uneven skin tone.
It comes with a comforting creamy texture, gently washing away dullness and impurities to leave skin feeling hydrated, smooth and noticeably radiant.
The hypoallergenic, fragrance-free formula cleanses and illuminates the skin while preparing it for the next steps in the routine, such as toning and moisturizing.
Other products showcased during the event were the Brightness Refresh Toner, which helps brighten and smooth the complexion; the Brightening Day Protection Cream, to moisturize while protecting skin from sun damage that can lead to dark spots; and the Brightness Night Comfort Cream, a nighttime formula that helps support brighter, more even-looking skin by morning.
A celebration led by women
The launch also featured appearances by ambassadors Catriona Gray and Kaila Estrada, who shared their own perspectives on confidence, skincare and supporting fellow women.
“Looking your best equates to feeling your best,” Gray said, as she shared her go-to skincare routine.
“My skincare routine is really easy to follow: Cetaphil Bright Healthy Radiance cleanser, then the toner, then the serum—which is my ultimate favorite. I’ve even got my mom on the serum. Then you follow it with your day moisturizer or night comfort cream,” she added.
Gray noted that the routine has stayed with her through long work days, beach trips and even colder climates.
Meanwhile, Estrada highlighted the importance of using gentle skincare, especially for those with sensitive skin.
“It’s really important to have a reliable skincare routine for any weather or climate, especially because you don’t shoot in the same locations all the time,” shared Estrada, who is also celebrating her 30th birthday this month.
She says it’s very important that her skincare is gentle. Cetaphil has always been her “gentle skincare brand since she was young.
She also acknowledged the pressures women often face when it comes to appearance.
“Especially as a woman in this industry—or just in general—we’re expected to look a certain way. The first thing that people notice is your skin, so you can have confidence knowing you have tools like Cetaphil that really work well.”
Interactive experiences
Aside from the Compliment Wall, guests were invited to explore more interactive zones across the installation.
At the Bright Healthy Radiance booth, visitors could sample products, purchase their favorites and enjoy complimentary pink lemonade while browsing the collection. Guests also received free charms as keepsakes from the event.
Meanwhile, a selfie wall with wide-angle mirrors created a popular photo spot where attendees captured radiant moments alongside KOLs and influencers.
“Today is about celebrating women who uplift and support one another,” Cetaphil Business Unit Head Mark Sarmiento said, adding that Cetaphil Bright Healthy Radiance was developed five years ago to address the women’s need for brightening solutions that remain suitable for sensitive skin.
“Today, we continue to build on this commitment, combining science, innovation and our expertise in sensitive skin to help more people achieve healthy, radiant-looking skin with confidence.”
Join the #GirlsGirlWithCetaphilBHR giveaway!
To extend the Women’s Month celebration beyond the event, Cetaphil invites everyone to join the #GirlsGirlWithCetaphil social media giveaway.
Here are the mechanics:
- Post a photo or video on Instagram or TikTok with a friend, sister or someone who uplifts you.
- In the caption, you can share how you have been a “girl’s girl” to each other.
- Tag @cetaphilbrighthealthyradiance and use the hashtag #GirlsGirlWithCetaphil to qualify.
Each week, Cetaphil will select the most creative posts, with winners receiving Cetaphil Bright Healthy Radiance product prizes. Selected participants will be contacted via direct message for prize fulfillment.
For more information, visit Cetaphil Philippines on Facebook, Instagram and TikTok. Cetaphil Bright Healthy Radiance is available in Watsons stores nationwide.
Editor’s Note: This press release is sponsored by Cetaphil. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
