SM launches 60th anniversary celebrations

MANILA, Philippines — SM launched its 60th Anniversary celebrations by lighting up the iconic Mall of Asia globe, and with it, starting off a series of exciting 60-themed visual attractions, fun experiences and interactive activities for its customers from May to October at SM malls nationwide.

The SM story began in 1958 when founder Henry Sy Sr. opened the first Shoemart store in downtown Manila, introducing exciting new merchandising and retailing concepts. At that time, Henry Sy Sr., who has been honored as the Father of Philippine Retail by the Philippine Retailers Association, thought that if he could sell a pair of shoes to every Filipino, he could become a successful man.

STAR advertising manager Grace Laurel, STAR associate editor & Lifestyle editor Millet Mananquil, SM SVP for marketing Millie Dizon and Tonichi Nocom

Today, SM has close to a thousand retail stores and 70 malls in the Philippines, and seven malls in China.

Through its property arm, SM Prime Holdings, SM has also become a leading developer of residential condominiums in Metro Manila, where residents could live like a star at affordable prices. Through SM Hotels and Conventions, the company now owns and operates world-class hotels, a state-of-the-art arena, convention and exhibition centers, and premier beach and mountain resorts.

Tessie Sy-Coson (third from left) with Dbee Ham, Philip Cuazon, JR, Carlo Tanseco, Chunchi Soler, Melinda Sia and Jimmy Sy

SM’s main bank, BDO, is the country’s largest bank in terms of resources, deposits, and loans.

Through SM Foundation, SM reaches out to communities with its educational, health, and livelihood training programs aimed at making farmers self-sufficient.

As it celebrates its 60th Anniversary, SM looks forward to becoming a company of the future.