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Lifestyle Business

Inspiring beyond-the-box creativity

The Philippine Star

MANILA, Philippines - Beyond the Box started with a boxful of ideas. What differentiates it from the rest is what it does with those ideas: to push open, step out, and go beyond.

As a premium reseller, Beyond the Box aims to cater to tech enthusiasts across the country. It houses a fortified lineup of topnotch brands, all of which are synonymous with a creative digital lifestyle. “What makes us different from our peers is what we choose to do with our products and what we encourage our customers to do with them,” says Howard Paw, vice president of operations.  Knowing that devices will only go as far as the user’s creativity, the brand seeks to encourage customers to explore what they can do with the products they purchase. The goal is to inspire customers to push the box of ordinariness open through creative interaction with technology.

Motivated to transform the mundane act of shopping into an experience filled with new discoveries and learning, Beyond the Box operates on two key principles: first, it seeks to inspire Filipinos through the use of technology in their daily lives; second, it aspires to help Filipinos turn their creative ideas into reality by providing them with the tools they need to achieve their goals.

“We believe that having a learned and courteous staff who have an attitude of prioritizing the needs of our customers at all times give a great customer experience,”  Paw continues.

Friendly members of the staff immediately approach customers with assistance, fill the room with mellow sounds and intelligently organize devices and accessories.

An Apple Premium Reseller, Beyond the Box offers the latest Apple products such as the iPhone 6 and 6 Plus, iPad Air 2 and MacBook Pro. Beyond the Box also carries a third-party accessory mix of sleeves, earphones, headphones, portable speakers, and power banks.

As part of their mission to unleash creativity through technology, Beyond the Box hosts a series of workshops entitled “Box Talks” specifically designed to speak to the average “non-techie.” The goal is convince the “technologically disabled” that there is much more to their everyday devices than meets the eye. Artists in the fields of photography, design and music alike are invited to tell their stories in the hopes inspiring attendees to follow suit.

By using education as the means to achieve innovation, Beyond the Box provides customers with tutorials on both the fun and the fundamental features of their devices in the hopes of making technology unintimidating and accessible to all, one Box Talk at a time. 

Beyond the Box stores are located at Century Mall, Forbestown, Fairview Terraces, KCC Veranza Mall, Lucky Chinatown, Market! Market!, One Rockwell?Unit No. 103, Resorts World Manila, Robinson’s Ermita, Robinson’s Galleria, V Mall?Level 3, Wil Tower Mall, Vista Place, and V Mall Greenhills. For more information, like Beyond the Box on Facebook and follow @beyondtheboxph on Instagram.

ACIRC

AN APPLE PREMIUM RESELLER

BEYOND

BEYOND THE BOX

BOX

BOX TALK

BOX TALKS

CENTURY MALL

FAIRVIEW TERRACES

HOWARD PAW

LUCKY CHINATOWN

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