ABS-CBN ventures into beauty pageants via Binibining Silka 2023
Following the likes of bossa nova singer Sitti Navarro, BINI’s Aiah, Bb. Pilipinas International Nicole Borromeo, Miss Globe Philippines 2022 Chelsea Fernandez, Miss Aura International 2021 Alexandra Faith Garcia, and other former Silka beauty queens, a new titleholder will be crowned as Binibining Silka 2023 come Oct. 29 in a soon-to-be announced venue in Manila.
The forthcoming beauty pageant is presented by Silka in partnership with ABS-CBN.
Twelve candidates from various parts of the country will be brought to Manila to compete during the finals night.
The regional leg of the pageant has already started in Bicol last Aug. 5 with Reynaleen Praferosa hailed as Binibining Silka-Bicolandia 2023, Nichole Morgan as Binibining Silka-North Luzon 2023, and Austhrie Sanchez as Binibining Silka 2023-Ilocandia.
The search for regional winners will continue on Aug. 26 in Palawan; Sept. 2, Western Visayas; Sept. 3, Pampanga for Central Luzon region; Sept. 16, Northern Mindanao; Sept. 17, Batangas for Southern Tagalog; Sept. 23, Central Eastern Visayas; Sept. 30, Southern Mindanao; Oct. 7, Western Mindanao; and Oct. 14, the National Capital Region.
One will be chosen as the grand winner who will receive P500,000 cash, Silka products, one-year ambassador contract, acting and guesting contract with ABS-CBN, among others. The first and second runners-up will also be named with corresponding prizes.
The beauty and skincare brand and ABS-CBN will have to finalize the details of the competition format yet, but it will include the national costume segment (“with a twist”), question-and-answer portion, swimsuit and the long gown rounds.
Silka senior brand manager Eunice de Belen shared in a press conference that the pageant, formerly Miss Silka, started out as a provincial competition in 2008. In 2009, they decided to make it a national pageant as they gained more followers. They previously teamed up with several national pageants in the country, such as Bb. Pilipinas, Miss World Philippines and Miss Aura Philippines.
The last pageant that they staged was in 2019, where Jaimee Nicole Angeles Manio of Pampanga was declared the winner.
“But this year, we believed that it is the best time, the best year to actually relaunch Miss Silka with its new title, the Binibining Silka 2023,” remarked Eunice. “I think yung pinakabago (now) it will be bigger, bolder and a pageant like you’ve never seen before.”
“Because it’s Silka (in) partnership with ABS-CBN, so it’s gonna be big. It’s gonna be very different apart from partnering with ABS-CBN, it’s gonna be a big thing talagang amplified siya sa media natin. The prizes will also be much bigger and more opportunities (for the winner) with the help of ABS-CBN.”
The quality that they look for in their next queen is “a Filipina who shines.”
“So we’re looking for that Filipina na kumikinang,” explained Eunice. “So, definitely it’s really beyond beauty (and) beyond the physical appearance. It’s already given na hindi lang siya kumikinang na confidence or kumikinang na physical appearance, but we are also looking for that someone who has kumikinang na (glowing) inner beauty (and) kumikinang na (shining) ability to be able to contribute to the community.”
“The reason that we also changed Miss Silka to Binibining Silka (was because) we want to establish that Silka is really wholly Filipino and (a) local brand that we’ve been serving the Filipinos for the past 22 years,” she continued.
“It’s something that you own like you will really flaunt that you are a Filipina, gandang Pilipinas, gandang Silka, so it’s really you advocate, you promote your community (and) you promote your region,” she added.
ABS-CBN Music creative director Jonathan Manalo produced and composed the theme song for the pageant titled Kumikinang, which will be performed by Kapamilya artist Angeline Quinto.
“The lyrics of the song embody what we are looking for in a Binibining Silka (queen),” he said.
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