Preview on KC’s Parisian escape

MANILA, Philippines - Preview magazine traveled to the City of Lights for a three-day photo shoot in partnership with Parisian Shoes and Bags and celebrity endorser KC Concepcion. Photographer Mark Nicdao together with Preview creative director Vince Uy, fashion director Daryl Chang, make-up guru Lala Flores and Preview creative solutions managing editor Roana Capaque collaborated to glam up and capture KC wearing the latest offerings from the brand’s holiday collection.

The actress-singer was ecstatic about the project as it was a first, not just for her, but also for Preview magazine and Parisian Shoes and Bags to shoot in a city that all three parties seamlessly had a connection with. 

The Preview Parisian Escape was a brainchild of the magazine’s creative solutions team that the SM brand immediately picked up. “Parisian as a brand dreamt of having a fashion campaign shoot in Paris. With the launch of our brand ambassador, KC Concepcion, who is very much familiar with the lifestyle in Europe, it was a no brainer on our end that a Holiday campaign in Paris would be perfect and Preview made this dream come to reality. It was an excellent collaboration to have a holiday look book with a fashion authority magazine,” says the brand.

Two Preview lucky readers, Chinny Palmares  and Francis Maypa, were given a chance to travel for free with the group and witness the behind-the-scenes of a fashion magazine’s shoot.

To know more on what happened during the trip, search for #previewparisianescape or follow @previewthestylebible and @SMParisian on Instagram and watch out for Preview Escape mini-magazine to be released in November.