Aboitiz Land empowers women in digital economy

MANILA, Philippines — Aboitiz Land continues to leave a lasting legacy in grassroots communities through its groundbreaking Elevate AIDA Project, a program that empowers women with essential digital literacy skills and remote job opportunities in AI Data Annotation (AIDA).

What started as Aboitiz Land’s initiative in San Juan, Batangas and Cabanatuan, Nueva Ecija has now spread to become a multi-site empowerment movement, with successful training implementations already completed in Liloan, Cebu and a recently held graduation in Compostela, Cebu on April 14, 2025.

Elevate AIDA is an online skills development program aimed at building sustainable community development.

The initiative focuses on training women in AI data annotation to fill the technology skill gap and provide sustainable job opportunities. It further aims to impart digital literacy and financial empowerment to the participants through remote employment. The program employs a replicable model that can be rolled out across various communities, addressing the needs of the local economy.

“At Aboitiz Land, our partnership with Elevate AIDA reflects our commitment to innovating ways of living by empowering Cebuano women with the digital skills they need to thrive – because when we uplift women, we uplift entire communities,” said Farrah Mayol, senior assistant vice president, customer reputation management.

On April 14, 2025, Compostela, Cebu celebrated as Batch 57 completed the Elevate AIDA Project, marking a significant advancement in economic empowerment for women in the community. The graduates gained specialized AI data annotation capabilities, positioning them strategically for remote work opportunities in the expanding digital economy.

Elevate AIDA was a finalist in the League of Corporate Foundations Guild Awards for Outstanding CSR Project in July 2024, further solidifying its impact.

The Compostela graduation follows successful implementations in Liloan, Cebu, San Juan, Batangas and Cabanatuan, Nueva Ecija, illustrating the scalable nature of this transformative corporate social responsibility program.