Max’s sets sights on new Middle East markets for Yellow Cab

MANILA, Philippines - Max’s Group Inc. (MGI) is setting its sights on new markets in the Middle East as it continues with the aggressive expansion of its international business.

In a disclosure to the Philippine Stock Exchange, MGI said it has signed a development agreement with Jalal Holding to establish at least five Yellow Cab Pizza stores in Jordan and 10 more in Egypt within five years.

“We continue to chart new territories for expansion overseas. Our previous ventures and recent openings in this region have proven successful. We are truly witnessing the emergence of Yellow Cab Pizza as a global mainstream brand,” MGI president and chief executive officer Robert Trota said.

The restaurant giant said the new deal is the fifth agreement sealed by the company this year that has resulted in a total commitment of 131 international outlets to be rolled out in the coming years.

“We partnered with Jalal Holding as we believe in their expertise and business prowess to spearhead this endeavor. Their credentials ensure consistent delivery of best-in-class products and services to customers,” Trota said.

Established in 2016, Jalal Holding is an emerging food and beverage group in Jordan and Egypt.

The company is planning to expand into food and beverage business in Jordan and Egypt in the next few years to bring well known international brands into the market.

“We believe the food and beverage industry in Jordan and Egypt specifically has a huge potential. With our newly established company Jalal Holding, we plan to satisfy Jordan’s and Egypt’s customers’ growing needs of high quality food and beverage products. We are delighted to choose Yellow Cab Pizza as our first venture with MGI Group. Yellow Cab Pizza serves a New York style premium pizza in a fast casual dining setting that our market craves for,” Jalal Holding CEO Jalal Dudin said.

“We will start set-up and operation in Amman this year, followed by Egypt by early 2017. Jordan and Egypt’s food and drink industry is poised for positive growth and a large consumer base, we are so excited to bring the feel of the “Big Apple” to Jordan and Egypt. As well as looking forward to expand Yellow Cab Pizza branches and introduce Max’s Group other brands to both markets in the near future,” Dudin added.

Yellow Cab currently operates a network of 135 branches including six franchised outlets located in Qatar and one in UAE.

MGI said plans are underway to open its flagship store in Beijing, Changsha and Singapore as well as a pilot branch in Hawaii.