Globe Telecom’s Star Wars play at BGC
(The Philippine Star) - January 1, 2016 - 12:00am

MANILA, Philippines – Globe Telecom brought surprises in galactic proportions as it set up the country’s biggest Star Wars play hub at the Bonifacio Global City in Taguig, taking the Star Wars experience beyond the cinema as Filipinos gear up for the much-awaited international release of Star Wars: The Force Awakens last Dec. 17.

With its comprehensive and multiyear collaboration with The Walt Disney Company Southeast Asia whose brands include Star Wars, the leader in digital services and the purveyor of the Filipino digital lifestyle launched the Globe-Star Wars Galactic Celebration, which transformed the Bonifacio High Street Central amphitheater into a big Star Wars playground on Dec. 12 to 13.

Open to the public for free, the Globe-Star Wars Galactic Celebration allowed Star Wars fans and onlookers alike to spend the weekend playing at the game booths, taking photos of famous Star Wars icons and characters, purchasing retail collectibles from participating fashion brands, and enjoying the different treats and offers of Globe brands.

“The Globe-Star Wars Galactic Celebration was one of the biggest weekends for all Star Wars fanatics in the Philippines. This was our way of bringing the Star Wars experience outside the cinema to get all fans of the movie franchise excited about the release of the latest Star Wars movie. The Galactic Celebration was a wonderful bonding activity not only for fans but for the entire family as well with all the games, interactive activities and booths, photo-worthy installations, exciting prizes and treats, and retail collectibles,” shared Globe senior advisor for Consumer Business Dan Horan.

The two-day galactic fair highlighted one of its major activities, the Galactic Challenge, a specially-designed obstacle course where one’s skill, insight and courage were tested through a series of challenges. The Galactic Challenge had two categories: Light Side and Dark Side. Every hour, Globe awarded those with the best finish time. The participant with the fastest time after the two-day event won the coveted Sphero BB8 Droid offered by Globe in its GEN3 Stores as Sphero’s exclusive telco partner.

The Star Wars Game Hub also kept everyone on their toes as they enjoyed various video games together with the exclusive Star Wars Battlepod arcade game. Kids surely enjoyed the Sphero Challenge where they navigated the BB8 Droid through a maze for a chance to win prizes. Exclusive Star Wars merchandise was also on display from participating merchants and retail brands such as Havaianas, Folded & Hung, HP, FilBars, Toys ‘R Us and Hobbes and Landes.

In keeping with its commitment to providing learning opportunities for the youth in the public school sector, Globe, in partnership with The Mind Museum and Teach for the Philippines, also implemented corporate social responsibility efforts during the Galactic Celebration weekend that let more people enjoy the Star Wars activities while making a change in the lives of others.

Alongside Teach for The Philippines, volunteers were selected to be big brothers and sisters to 100 public school kids as they toured the museum and joined the Read-Along activities.

Horan added, “Through these efforts, Globe was able to engage student beneficiaries and enable them to have an unforgettable Star Wars experience, while increasing their appreciation and understanding of science and technology, ensuring that the entire Star Wars experience is enjoyed by the greater majority.” Special screenings of Star Wars: The Force Awakens in different cities across the country also gave more underprivileged kids the chance to watch the movie.

Special giveaways were also up for grabs with just a few taps with the Star Wars Everyday Promo. Customers got a chance to win major prizes including a Star Wars adventure in the US, exclusive movie invites, Star Wars items and a whole lot more.

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