L'Oreal supports Salon Spectacular 2010

MANILA, Philippines - Hair Asia president/CEO Evelyn Alvaran-Cruz (right) recently signed an agreement with L’Oreal general manager for Professional Product Charisse Hernandez and Brand Manager Robbie Lizares as the principal sponsor of Salon Spectacular 2010 set for Nov. 16 at the World Trade Center (Roxas Blvd., Pasay City). L’Oreal will introduce INOA (Innovation No Ammonia), a revolutionary oil-based formula that surpasses all the standards in the market that maximizes the effectiveness of the coloration system, optimal scalp comfort, infinite color power, sublime shine and up to 100 percent whiter hair coverage.