Up special screening at Ayala Mall Cinemas

MANILA, Philippines - Ayala Mall Cinemas marks a groundbreaking event in the country’s cinema exhibition industry with the special screening of Walt Disney Pictures and Pixar Animation Studios’ newest comedy-fantasy Up tomorrow, Aug. 15 at the Greenbelt 3 Cinema 1.

The occasion will give avid moviegoers a front row treat to witness the latest offering from best animation studio in the world through the highly advanced technology that is newly installed in Greenbelt cinemas.

Up is the 10th film from Pixar Animation Studios and the first Disney-Pixar film to be presented in Disney Digital 3D. It follows the uplifting tale of 78-year-old balloon salesman Carl Fredricksen who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds of South America. But the biggest surprise came from an overly optimistic eight-year-old wilderness explorer names Russell. Together, they embarked on a hilarious, emotional and wildly imaginative adventure. Up is a film the whole family will enjoy.

Complementing this new era in animation is the newly-acquired technology of Greenbelt 3 Cinema 1. The THX certified cinema is now equipped with Dolby 3D Digital Cinema technology. The innovation is set to give audiences a closer-to-real life experience. By wearing special glasses with filtering lenses, viewers get to see realistic color and sharp, clear images that seem closer to real life. The events happening in the movie appear so vivid that audiences will feel as if they are actually in the midst of every scene.

Audiences will also be assured of a captivating sound system that sets the premium standards for quality film presentation — unsurpassed dialogue intelligibility and full dynamic range that delivers the softest whisper and the loudest explosion without distortion.

The launch of the 3D Digital Cinema in Greenbelt 3 is just a curtain-raiser of the best things to come at Greenbelt. From state-of-the-art technology, top fashion labels, to impressive food establishments, Greenbelt is pulsating with a vibrant beat attuned to the finer things in life.

To the discerning families, watch and experience Disney _ Pixar’s Up in 3D Digital Cinema at Greenbelt 3. Regular run begins Aug. 19.