Building a dream

Earth+Style Corp., the country’s leading lifestyle property developer for the middle income market recently expanded its market base to embrace the growing number of Filipinos who are now finding more lucrative employment outside of the country. Our Kababayans abroad are regarded as the new age heroes of the country, whose hard-earned dollar remittances has helped jumpstart the sluggish Philippine economy as well as bring affluence and improvement to the lives of their families.

Originally geared towards providing homes and communities for the middle income buyers, Earth+Style’s new marketing focus now reaches out to the OFWs, who are termed KABABAYANS in the company’s parlance.

"Our commitment to enhance the quality of life for the middle income Filipinos and fulfill their dreams and aspirations remains stronger than ever. And we believe that our Kababayans abroad and the families they left behind belong to this category," Earth+Style chief operating officer, Jacinto C. Ng, Jr. said. "That’s why it is only natural that our company introduce products that cater to their tastes and preferences." Ng added.

Ng also revealed that the recent shift presented exciting new developments and design challenges for Earth+Style, who had already established a strong reputation as the leading property developer for the middle income bracket in the country.

"The middle-income Filipinos comprise a very intelligent market. This is especially true for our Kababayans working abroad and who are exposed to the wonders offered by first-world countries," he said. "You can’t just offer them a house and lot and expect them to gobble it up. You have to give them true value for their money. This means great location, safe environments and exciting amenities that enhance the property you want to sell. In short you have to offer to them a complete package that answers to their dream of an ideal home."

Guided by this valuable insight, in addition to Earth+Style creating communities in Cavite and Laguna that fulfill the basic needs of shelter for the buyer and his family, Earth+Style also provides enhancements that nurture and uplift the lifestyles of those living in those communities. Their developments capitalize on the existing bounties of nature in the area of their projects, to bring about a relaxed, down-to-earth character in their community developments, such as the cool breeze that wafts in regularly from the lake and sea that border the Laguna and Cavite provinces.

Earth+Style offers a wide range of home and community developments that fit its buyers’ financial capability, ranging from P500,000to P5 million.

Earth+Style Villages personify the company’s commitment to change life and create affluence by integrating facilities and amenities that encourage growth of the community. The Parkplace Series was envisioned to cater to the market’s needs for innovative developments that change the perception of residential developments through thematic approaches. Parkplace Village and Grand Parkplace in Imus, Cavite feature a first-of-its kind residential park development concept; while the Pacific Parkplace follows a resort-themed development inspired by a fusion of tropical and Mediterranean settings nestled within Dasmariñas, Cavite.

Villaggio Ignatius, on the other hand, is a stylized Italian Renaissance residential village and a haven for those desiring to live in a complete resort and country club lifestyle within General Trias, Cavite.

Jubilation New Biñan, is a masterplanned township community in the center of New Biñan, Laguna. The "new town" features four thematic communities among Jubilation Home Village East, Jubilation Home Village West, Villaggio di Xavier and Springtime County.

Earth+Style Homes are designed to enrich the lifestyle values of the Filipino family. A variety of styles, sizes, and even colors, are made available among the distinctive community concepts to address the discerning tastes and preferences of its customers. Among the choices are the American-styled Park Villas, the Italian homes of the Villaggio Villages, and the Asian fusion of Amanzaya East and Amanzaya West home styles.

To know more about Earth+Style projects, call 0918-88-style or 638-85-58.