White Hot Subaru Legacy

MANILA, Philippines - What is it and what makes it so hot?

The 5th generation Subaru Legacy was launched in the country last October and is a much-improved variant from the model it replaced. Powered by a turbocharged 2.5-liter engine and sized just about right for a model in its class (mid-size sedan), it is by far the most refreshing upgrade of any Subaru model out in the market today. Priced at P2.048 million to P2.398 million (depending on variant), it presents itself as an affordable alternative to European sports sedans.

How hot is it?

Motor Image Pilipinas was able to sell 40 units of the previous Legacy variant throughout the entirety of 2008. Since this current variant’s launch last October through today – a period of roughly four and a half months – Motor Image Pilipinas has sold a total of 108 Legacy units. Where the previous Legacy variant accounted for around 10% of total Subaru vehicle sales, the current Legacy variant accounts for roughly 25% of current Subaru vehicle sales in the country. Motor Image Pilipinas has run out of Legacy units in their showroom as of press time and the next batch of Legacy units, which arrives this Saturday, is mostly spoken for thanks to advanced reservations made by eager customers. Come May, Motor Image Pilipinas is doubling its Legacy stock in order to meet market demand. This current Legacy variant has expanded the Subaru product portfolio and has successfully reached out to a new market base for the modest enterprise that is Motor Image Pilipinas.