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Newsmakers

Spotlight on the beauty of the Filipina

THE PEPPER MILL - Pepper Teehankee - The Philippine Star
Spotlight on the beauty of the Filipina
Ms. Ever Bilena Vickie Rushton and Ever Bilena president and CEO Dioceldo Sy.

The beauty of the Filipina shone like no other as Ever Bilena, the country’s No. 1 local cosmetics brand, welcomed the candidates of 2019 Binibining Pilipinas beauty pageant at the company’s headquarters in Caloocan City recently.

The official makeup sponsor of the country’s most prestigious beauty tilt, Ever Bilena treated the candidates to a glam session with celebrity makeup artist Muriel Vega Perez. Apart from makeup techniques, the makeup guru gave the candidates some skincare tips.

Ever Bilena key accounts manager Denice Sy and COO Silliman Sy with Ms. Blackwater Emma Tiglao.

During the ladies’ corporate visit, brand executives and judges selected four Binibining Pilipinas 2019 corporate awardees: Vickie Rushton, Ms. Ever Bilena; Emma Tiglao, Ms. EB Advance; Jessica Marasigan, Ms. Careline; and Samantha Bernardo, Ms. Blackwater.

Leading the event were Ever Bilena president and chief executive officer Dioceldo Sy, key accounts manager Denice Sy, chief operating officer Silliman Sy and marketing manager Olive Padilla.

Binibining Pilipinas 2019 candidates during the makeup tutorial session with makeup artist Muriel Vega Perez.

For 36 years, Ever Bilena has catered to Filipinas with quality and affordable cosmetics. As a pioneer in the local beauty industry, the company has stood by its motto: “Every Filipina deserves beauty that lasts a lifetime.”

Ultimate vibrance

Women today are so into changing their hair color to express themselves and more. But chemical treatments that come along with this leave their locks dry and dull.

(Left) Miss Universe 2015 Pia Wurtzbach. (Right) Maggie Wilson-Consunji.

That’s why Cream Silk introduced its Triple Keratin Rescue Ultimate Color Revive with three keratin products in a sulfate-free conditioner, allowing hair color to stay longer. It also replenishes nutrients lost from coloring, leaving hair soft and vibrant.

The brand recently staged Vibrance Studio, a content hub featuring four immersive rooms themed after the most well-loved hair colors of Filipinas — The Blonde Room, The Red Room, The Brown Room, which also served as a chill lounge where guests got special treats; and The Multitone Room, where drinks were served.

Senior brand manager Carlos Corrales said, “Today’s modern Filipina is all about self-expression and believes hair color is a platform to do just that. Cream Silk developed its latest innovation suited for color-loving Filipinas. We are determined to empower them by making sure in any hair color and on any stage, they can stay at their ultimate vibrance.”

(For more information, visit www.facebook.com/creamsilkph/.)

Travel smart

AXA Philippines segment director Johanna Janeo and chief customer officer Amor Balagtas.

If traveling is your cup of tea, securing travel insurance is a smart way to ensure that you are covered anytime during your trip.

Leading insurance company AXA Philippines recently organized an intimate get-together at Hello Kitty Cafe in Bonifacio Global City, Taguig to talk about Smart Traveller, its comprehensive travel insurance product that is fully available online. Discussed during the event were valuable insights such as the importance of acquiring travel insurance.

Chief customer officer Amor Balagtas said, “At AXA, we are constantly trying to make the process of getting insurance coverage so much easier for our customers. We are continuously improving our technological capabilities, which allows them to inquire about and later on purchase AXA Smart Traveller online.”

A game of Pinoy Henyo was held along with a fun social media contest, wherein AXA Smart Traveller and travel-related prizes were given away.

AXA Smart Traveller comes with a wide range of benefits, including 24-hour travel assistance, personal accident coverage up to P5 million, medical coverage, protection of personal belongings and refunds for travel inconveniences like flight delays. Soon, it will also offer domestic trip coverage! With it, travelers can enjoy affordable yet comprehensive insurance for travel within the Philippines, especially when they buy for a group. *

(For more information, visit www.axa.com.ph.)

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(Follow me on Instagram @pepperteehankee.)

AXA PHILIPPINES

CREAM SILK

EVER BILENA

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