Jollibee taking legal action vs China copycat

Louella Desiderio - The Philippine Star
Jollibee taking legal action vs China copycat
Image from a viral video shows the JoyRulBee fast food outlet in Guangxi, China. The restaurant uses Jollibee’s popular bee mascot. The counter displays and menus are also similar to Jollibee outlets.

MANILA, Philippines — The mascot is a happy bee and the store colors are a familiar red with yellow accent.

Fast food giant Jollibee Foods Corp. (JFC) is taking legal action against a restaurant in China for copyright infringement.

“Our legal team has been taking the necessary steps in order to protect and uphold our company’s trademark rights as provided for under the law,” JFC declared.

The statement was made as the company learned that the fast food outlet in China had the same store design and color motif as Jollibee’s.

“The particular JoyRulBee infringing store in Guangxi, China has already been brought to the attention of JFC even before the post went viral in social media,” JFC said.

JoyRulBee’s outlet also has a logo of a bee that is exactly the same as Jollibee’s.

JFC is the largest food service network in the country.

As of end-September, there were 1,110 Jollibee outlets in the country. Jollibee also has branches in Mainland China, Taiwan, Hong Kong, Malaysia, the US, Canada, Italy and the UK.

Apart from Jollibee, JFC is also behind other popular restaurant brands in the country including Chowking, Greenwich, Red Ribbon, Mang Inasal and Burger King.



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