Enchong is Amway’s newest IBO

MANILA, Philippines - During the recent 2013 Amway National Sales Convention, when Enchong Dee (photo) roused Independent Business Owners (IBOs) with an energizing can-do attitude toward self-fulfillment, he encouraged them to better their professional and personal lives by thinking themselves as brands. His message is fairly simple: “We are CEOs of our own businesses.”

Besides the opportunity to work with a global direct selling company leader Amway Philippines, Enchong is now a certified IBO. It would stand to reason that Enchong would be just as comfortable discussing being a loyal Amway consumer as he is talking about being an IBO. “I have great trust in Amway’s products. I am doubly proud and happy to be part of Amway.”

Enchong was presented with an IBO starter kit and a large IBO ID when he was launched as Amway’s newest IBO. More than a thousand IBOs and guests packed Resorts World Newport Performing Arts Theater and applauded Amway’s taking the lead for this year’s National Sales Convention.

Today’s Amway is about freedom. It’s about taking control of your life with a business leader whose world-leading brands let you move into a rewarding future, one that is limited only by how much effort you devote to your business.

As Amway’s newest IBO, the timing was just perfect. “I have a new job,” Enchong chuckles. And his star is sure to shine anew as he builds his own Amway business.