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Rock artists join Boto Mo

() - June 11, 2009 - 12:00am

MANILA, Philippines – Three of the country’s most popular rock vocalists are joining forces with ABS-CBN’s Boto Mo, iPatrol Mo: Ako ang Simula movement to urge Filipinos to participate more actively in preparations for the 2010 Presidential Elections.

Rico Blanco, Imago vocalist Aia de Leon and Sandwich frontman Raimund Marasigan collaborated in Ako ang Simula, theme song of ABS-CBN’s election campaign, which calls on Filipinos, especially the youth, to register, vote, and make the 2010 elections work.

The song, written by ABS-CBN creative director Ira Zabat and composed by Mike Villegas, is about taking the initiative to start the change in the country. A key element in the song is the signature drumbeat heard in all Boto Mo, iPatrol Mo plugs since the campaign was first launched in 2007. Zabat said the drumbeat signifies unity and the urgent call for action.

Rico, Aia, Raimund, and an army of Pinoy youth will brandish their “thumbmarks” of commitment in the Ako ang Simula music video, which will premiere today during the Kapamilya network’s annual flag-raising ceremony from 9:55 a.m. to 10:10 a.m. on ABS-CBN. The video was conceptualized and executed by the ABS-CBN’s Creative Communications Management.

Meanwhile, Boto Mo, iPatrol Mo: Ako ang Simula will make a repeat of its groundbreaking May 11 multiplatform launch tomorrow, June 12.

AIA BOTO MO CREATIVE COMMUNICATIONS MANAGEMENT IRA ZABAT KAPAMILYA LEON AND SANDWICH MIKE VILLEGAS PINOY PRESIDENTIAL ELECTIONS RAIMUND MARASIGAN RICO BLANCO
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