Northern exposure

Victory Liner, one of the largest bus companies in the country, has embarked on a new program that aims to develop the huge tourism potential of Northern Luzon – considered a bastion of unspoiled beauty.

While Visayas and Mindanao offer superb splendor, Northern Luzon is proving to be a formidable rival in terms of hotspot tourist destinations.

More than its beautiful sceneries waiting to be enjoyed by the weary city soul or the adventure tourist, experiencing the North’s beauty is easy, accessible, and cost-effective especially when traveling via Victory Liner, the biggest bus operator in Northern Luzon.

The bus line that plies the northern route for more than 62 years has stepped up to the challenge of promoting the richness of Northern Luzon through it newly launched campaign, aptly dubbed “Northern Exposure.”

According to Victory Liner marketing and treasury manager Marivic del Pilar, they wanted to showcase not only tourist destinations that equal those in the VisMin region but also the colorful festivals, the hospitable people, and the gustatory delights that await adventurous food trippers.

The campaign will showcase the wide variety of experiences North Luzon offers. Del Pilar notes that the North not only offers fantastic views of the nature along with unique and interesting travel experiences but also world-class hotels and inns for the weary travelers, restaurants for tourists with discriminate tastes, and malls for the shopaholics. And with a great highway to connect the region, traveling is greatly cut short and undeniably comfortable – making Northern Luzon very accessible with riding Victory Liner.

Northern Exposure is going heavy in promotion via its brochures, posters, and other information paraphernalia to dot Victory Liner terminals, buses and selected government offices. These give tourists a glimpse of the region’s beauty and keep them abreast on up and coming activities and festivals.

The bus company hopes that through said efforts, locals and foreigners alike will be enticed to visit the destinations especially with clean, comfortable, and secure buses like those of Victory Liner.

Expecting travelers to flock Northern Luzon with the Northern Exposure campaign, del Pilar assured their customers that they are ready to ferry excited tourists.

Victory Liner currently has 700 buses, with an average age of five years and most of which are brand new. According to del Pilar, they decided to undertake a continuous refleeting program not only because passengers are becoming more and more choosy but also new buses are easier to maintain.

Among the routes being plied by Victory are Baguio where it remains to be the leader, Pangasinan, Zambales, Bataan, Tarlac, Pampanga, Bulacan, Cagayan Valley, and Banaue, among others.

With beautification, sanitation and strengthened security at the top of the company’s concerns, riders are assured of a one of a kind experience. Victory has several deluxe buses plying Cagayan Valley and Baguio, which travel non-stop and boasts of clean toilets and snacks, to name a few.

“We want to uplift the image of buses as a means of transportation,” del Pilar said.