SM’s Baby Company taps new normal ‘formula’ for baby’s essential needs

MANILA, Philippines — SM Retail’s specialty brand Baby Company has a new normal lifestyle for Filipino parents to ensure safe and healthier options for newborn’s essential needs with its expanded presence on both digital and brick and mortar stores.

Ahead of the full reopening of the economy, Baby Company’s in 2021 opened its latest stores in SM Daet and in SM Grand Central in Caloocan, bringing its total count to 90 one-stop shops with an array of baby essentials.

Fifteen new brands in the categories of nursing and feeding, furnishings, and linen as well as food, appliances and personal care were added on display that include Baby Company’s Akeeva Alvis Pocket Stroller that ensures security for baby with its rear-wheel locks to go with a lightweight frame for the parent’s convenience. The Babyzen YOYO 0+ Insect Shield, on the other, as the name suggests, has additional protection against those pesky bugs during outdoor trips.

Baby Company also exclusively carries baby products from the popular TV show, Cocomelon, offering a colorful assortment of nursing, feeding, linen, personal care and furnishing items for babies and toddlers.

Advocating for green parenting, Baby Company has also embraced a more environment-friendly approach to family lifestyle.

With the new normal, Baby Company further complemented its online flagship store babycompany.ph and ShopSM by enhancing its digital footprint, joining Shopee and Lazada and demand-on-delivery platforms such as SM Malls Online, GrabMart, Metromart and Pickaroo. Its boutique stores also cater to The SM STORE’s Call to Deliver, while its Facebook Live Selling features an “open mic” for customer inquiries – all formulas under the new normal.