ABS-CBN, GMA claim TV ratings lead in February 2019
Catherine Talavera (The Philippine Star) - March 8, 2019 - 12:00am

MANILA, Philippines — Broadcast giants ABS-CBN and GMA Network continue to claim dominance in the nationwide TV ratings battle in February.

ABS-CBN said it sustained its position as the most watched network in the country, earning an average audience share of 45 percent compared to GMA’s 30 percent in February, based on data from Kantar Media.

GMA, on the other hand, said it registered an average total day people audience share of 38.4 percent in the National Urban Television Audience Measurement (NUTAM), which topped ABS-CBN’s 34.6 percent, based on data from Nielsen TV Audience Measurement.

“Winning in the urban and rural areas, ABS-CBN held an average audience share of 43 percent versus GMA’s 23 percent in Metro Manila,” ABS-CBN said.

It added that it has secured a 36 percent rating in Mega Manila compared to GMA’s 29 percent; 40 percent over GMA’s 32 percent in total Luzon; 55 percent over GMA’s 24 percent in total Visayas; and 55 percent versus GMA’s 26 percent in total Mindanao.

Using data from Nielsen, GMA said it registered an average total day people audience share of 42.1 percent in Urban Luzon, way ahead of ABS-CBN’s 29.2 percent.

“In Mega Manila, based on official data from Feb. 1 to 23, the network kept its dominance with an average total day people audience share of 43.9 percent, versus competition’s 26.6 percent,” GMA added.

Both networks also claim to have dominated the evening or primetime block. ABS-CBN said it posted an average audience share of 50 percent versus GMA’s 30 percent in the primetme block. GMA, however, said it secured its leadership in the hotly contested evening block with 39.5 percent as against its rival’s 36.9 percent. 

“Once again, nine of the top 10 shows were from the Kapamilya Network with “FPJ’s Ang Probinsyano” continuing to rule primetime with 42.3 percent,”ABS-CBN said.

The Kapamilya network said this was followed by “TV Patrol” and “World of Dance Philippines” with 31.3 percent each.

Completing this roster are “The General’s Daughter” (30.6 percent); “Maalaala Mo Kaya” (25.1 percent); “Home Sweetie Home” (22.9 percent); “Wansapanataym” (22.7 percent), “Halik” (22.3 percent), “Rated K” (21.6 percent); and “Minute to Win It Last Man Standing” (20 percent).

ABS-CBN CORPORATION GMA NETWORK KANTAR MEDIA
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