Smart to sustain strong mobile data revenues

MANILA, Philippines - Smart Communications Inc. spiced up its Free Internet promo after posting a 63-percent jump in mobile data revenues last year.

Smart executive vice president Charles Lim said the company has bundled its top prepaid call and text offers with free Internet access to further stimulate mobile web traffic.

“With the successful run of our Smart Free Internet offer, many of our subscribers were able to experience real-life benefits of staying connected to mobile Internet – from getting in touch with their loved ones, accessing news and information, to enjoying the wealth of entertaining content available online,” he said.

Lim, who is also head of the wireless consumer business of Smart, said that prepaid subscribers who top up and subscribe to various call and text offers would also get to enjoy up to 30MB worth of free data per day.

The PLDT Group’s mobile data revenues reached P8.1 billion last year or P3.1 billion higher compared to P5 billion in 2013 after more and more of its subscribers have gotten into the habit of using their phones to access the Internet.

Under the new promo, prepaid subscribers could stay connected via call, text and surf with All Text 20 Plus that offers a total of 45MB of surfing, along with unlimited text to all networks, 20 minutes of calls to Smart, Sun and TNT, all valid for one day.

Subscribers could also call, text and surf more with Unli Call and Text 25 that has also been enhanced to offer a total of 45MB of surfing, along with unlimited calls to Smart and TNT, unlimited text to Smart, Sun and TNT, and 50 texts to other networks, all valid for one day.

For even greater value for money, subscribers could enjoy Unli Call & Text 50 that now comes with a total of 140MB of surfing along with unlimited calls to Smart, TNT and Sun, unlimited text to all networks, valid for three days.

Other top promos would also get a boost of additional 30MB and subscribers could avail of all these promos by simply dialing *121#  - Smart’s easy access number for all the latest promos and services.

“This new offer will enable us to further pursue our Internet for All campaign and encourage more people to stay connected, empowered, and enriched by Smart’s fast, fun and worry-free mobile Internet, which is at the core of our Internet for All campaign this year,” Lim said.