Isaac Mizrahi New York now at SM

MANILA, Philippines -Isaac Mizrahi New York, the iconic international designer’s eponymous label, comes to Manila with an exciting new collection at SM Fashion Forum.

This adds yet another great fashion name to Fashion Forum’s already impressive roster of contemporary fashion labels of global brands.

A leader in the fashion industry for almost 30 years, Isaac Mizrahi’s designs have come to stand for timeless, cosmopolitan style. He has been awarded four CFDA awards, including a special award in 1996 for the groundbreaking documentary Unzipped.

In December 2009, Mizrahi launched his lifestyle collection, Isaac Mizrahi Live! on QVC. In addition, television audiences have come to value Isaac’s media presence through his roles on Project Runway All Stars for Lifetime and his own series for both Oxygen and the Style Network.

The Isaac Mizrahi New York collection at the SM Fashion Forum is all about timeless, effortless style. It has the cosmopolitan spirit and playfulness that we associate with New York fashion.

Dresses come in a mix of modern and classic silhouettes Mizrahi is popular for: sheath, shift, strapless, maxi, peplum, and more. The dresses are a reinterpretation of hits from his ready-to-wear archives, rendered in bright, vibrant colors, and the prints and patterns he loves and is known for. The spectrum also includes black and neutrals.

Isaac Mizrahi New York handbags and clutches with sleek shapes and minimal details provide instant updates to any ensemble.

The Isaac Mizrahi New York collection is available at Fashion Forum located at the SM Store in Aura Premier, Makati and Megamall.

Fashion Forum is a multi-brand boutique stocking contemporary labels from the US. It always has fresh selections from close to 40 US brands, including Adriana Papell, Ali Ro, Donna Morgan, Donna Ricco, Julie Brown, London Times, Maggy London, Max and Cleo, Miss Couture, and now DV by Dolce Vita, London Fog, and of course, Isaac Mizrahi New York.

Offering a carefully chosen range of clothing from sizes 0 to 16, the selections in store will effortlessly take a woman from day to night. From work-appropriate shifts to cocktail dresses and long gowns for formal occasions, there will always be a piece that will appeal to smart, independent women with an eye for classic pieces, as well as those who lean towards casual yet elegant clothes.

Fashion Forum is located at the SM Store in SM Megamall, SM Makati, SM Mall of Asia, SM North EDSA, SM City Cebu, SM Lanang Premier, SM City Bacolod, and SM Aura Premier.