Season of Change
Change characterizes fashion. Change results in an evolution or revolution of style as it transcends time. This fashion transcendence equates to one’s constant presence and relevance as one continues to play in an endless game of survival of the fittest. When old becomes new, new names rise to challenge the old guards in an attempt to find space in the local retail landscape.
One of the premier fashion retail institutions in Manila, Rustan’s Department Store, turns a new leaf as it unfolds the latest campaigns for its roster of prestigious in-house brands. Leading the change in trendsetting style is Jill. For more than a decade, the resounding name has established itself as a brand targeted for the stylish mom.
Today, Jill reveals a visionary take on fashion. The new look presents modern eclecticism through fashion forward statements. Jill is all about the brave, bold and unconventional individual who’s fascinated with style experimentation.
Modern silhouettes unfold in a fusion of bold prints, refreshing hues and updated mix-and-match pieces. Fashion is fearless for Jill and it is unbound by age as it thrives on distinct preference. At the helm is notable and premier designer Jojie Lloren, whose aesthetics and contemporary sensibilities define a visionary approach to modern-day dressing.
Jojie says, “Regardless of age, the Jill woman is above trends and forecast but more focused in experimentation.” In the brand’s recent collection, the current look is not defined by stereotypes and presents an individualistic approach to the classic everyday wardrobe. He adds, “The emphasis is to really focus on style individuality.”
Jill for Holiday 2016 opens itself to a bigger and wider market wherein women of all ages can confidently experiment with fashion.
Rustan’s is once again at the forefront of style. Its ongoing revolutionary change is set not to just make a statement but to educate the public as it introduces contemporary dressing. Moreover, the innovative move addresses the need to redefine and present the “nowness” of fashion.
Photography by Paolo Pineda • Stylist: Luis Espiritu Jr. • Associate stylist: Rudolph Leonor and Tara Subaldo • Makeup by Daisy Talosig and Bea Colet • Hairstyling by Mong Amado • Models: Barbara and Jessica of Elite Manila • Shoes and accessories available at Rustan’s • Jill is available at Rustan’s Department Store
