Freeman Cebu Sports

Training the Trainers

EVERY POUND COUNTS - Alan G. Choachuy - The Freeman

The fitness and wellness industry is now on a big boom, with wellness gyms, fitness centers and Clubs sprouting all over. Diet meal plans and delivery services are also making waves in the industry as people struggle to lose weight. This industry continues to flourish mainly because of the increasing number of overweight and obese individuals. In the Philippines alone, 1 in 4 Filipinos are overweight, and 3 out of 10 people are obese. The Filipino children’s overweight rate has nearly doubled from 2.7% to 5.5%. Also, the Philippines is among the developing countries with high levels of obesity.

I joined the fitness craze industry around 20 years ago and opened my very fitness and wellness center. Armed with only a certification as strength training coach and experience, I jump in the bandwagon clueless on what to expect. It was all well and good in the first few 2 or 3 months, but as the operation continues, one may struggle from the overhead cost such as monthly rental, electrical bill, repair and maintance. Then you have the your expense in terms of the capitalization, which includes the purchasing of the gym equipment, renovation etcetera. It looks very glamorous at first, but at the end of the day, it is the owner or the building you are renting is making the income. Then you have to maintain a ‘X’ amount of students just to cope with your monthly expenses. So after barely 14 months of operation, I decided that it would be best to close down the gym and the business as well.

In 2012, I pioneered the first ever boot camp in the country. Actually the boot camp was patterned from the experience I learned inside the biggest loser camp in 2011. The first ever boot camp proved to be a success, garnering 250 eager and excited participants and the clamor for more boot camps, one after another, has only grown stronger since then. The consistent flock of loyal participants speak for itself, that boot Camp is not only a fad but a game-changing lifestyle to many. Afterwhich, it was launched in Manila, Quezon City, BGC and Mall of Asia.

Fast forward to 2018 or seven years after I launch my advocary to make more Filipinos fitter and stronger, I am ready to share my secret and passion. I am willing teach everything you need to know about starting and maintaining your own fitness boot camps. Working hard for something we don’t care about it is called stress, but working hard for something we love is called passion. When you are passionate with what you do, success will come easy.

So this coming October, I will be holding a two-day Boot Camp 101:Training the Trainers. It aims to encourage and help everyone – from an existing gym facility, businessmen, wellness advocates, fitness practitioners,  and even regular fitness enthusiasts - to turn their passion and lifestyle into a self-sufficient business.

Boot Camp will teach you how to kick-start your   own fitness and wellness event backed with the logistical and operational knowledge you need.

In this 2-day training, the participants will learn a detailed instruction on conducting a fitness test and assessment of students. Motivate, inspire and lead by example. It will also tackle on designing workouts, circuit station and how to implement program on big or small groups. Day 2 will be more on the business side of the boot camp, coaches’ Code Of Ethics, boot camp costing, marketing, management and operation. It will also take up actual hands-on group work/actual boot camp scenario/role playing. Each participant will get a free shirt and most of all a Level 1 certification for the 2-day seminar.

One may take advantage of the super early bird rate that ends on August 31 (P2,500). The early bird rate (Sept. 1- Oct. 1) is pegged at P4,000, while the regular rate (Oct. 2- Oct.20) is P4,500. For more information, one may log on to https://www.bootcamp101.net/registration



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