For sleep so divine

We have learned in school that there are three fundamentals of good health — a balanced diet, regular exercise and a good night’s sleep. One is assured of the latter each time one goes to bed if one has two things: a clear mind and a mattress that is not only comfortable and soft, but also has the right amount of back support.

Salem Beds, a proudly Filipino brand known for its innovative technology, is the No. 1 producer of high-quality mattresses in the Philippines headed by president and CEO Benjamin Tiu.

At the atrium of SM Aura, the brand’s newest line of luxury mattresses under its Elite collection — Emery, Genesee, Emperesse and Royalty — were recently unveiled to an admiring and appreciative crowd.

The strictly invitational black-and-white party was held in partnership with SM Homeworld, represented by its senior vice president Asuncion Yap. During the event, Salem vice president for sales and marketing Lester Tiu said the hybrid mattresses are good investments as these were crafted from the finest components, from the inside to the outside. Sultry Russian international model Tania Onishchenko was also introduced as Salem’s Elite brand ambassador. 

Seen at the event were outgoing Israeli Ambassador Menashe Bar-On and wife Eti, Italian Ambassador Massimo Roscigno, Ambassador Theo Arnold, Guatemala Consul Mellie Ablaza, Central Affirmative Co. Inc. and Signatures by Joel Cruz Inc. president and CEO Joel Cruz, Hoseki corporate affairs director Zabeth Co, Villa Medica Philippines country director Suzette Lopez  and Muebles Italiano president and CEO Noel Gonzales.

With the new four luxury mattresses, Salem Beds has really taken luxurious sleep to a whole new level — up to 14 inches of divine comfort! 

Here’s to elegant beds that spell restful sleep!