URC brands rank among top choices in households

MANILA, Philippines — Products of Gokongwei-led Universal Robina Corp. (URC) continue to rank among the country’s most chosen food and beverage brands.

URC said Great Taste, C2, Piattos and Nissin earned places in the 2026 edition of Worldpanel by Numerator’s Brand Footprint report, which measures the number of households buying a brand and how often they choose it.

Great Taste retained its position as the Philippines’ fourth most chosen beverage brand, with 317 million consumer reach points (CRP).

The coffee brand also ranked 14th across all fast-moving consumer goods (FMCG) brands and reached 66 percent of Philippine households.

C2 ranked 14th among beverage brands with 37 million CRP, with the ready-to-drink tea brand reaching 29 percent of households.

In food, Piattos ranked eighth with 180 million CRP. The potato snack brand reached about 73 percent of households.

Nissin Noodles placed 14th among food brands with 104 million CRP.

“Having URC brands recognized among the country’s most chosen brands is a strong affirmation of the trust Filipino consumers place in us every day,” URC chief marketing officer Karen Ong said.

“These results reflect our commitment to building brands that are relevant, accessible and meaningful in consumers’ lives. We are grateful for this recognition and remain focused on creating products and experiences that continue to delight them and earn their choice,” she said.

Brand Footprint is Worldpanel by Numerator’s annual ranking of the world’s most chosen FMCG brands, based on CRP, a metric that measures how many shoppers buy a brand and how often. It essentially shows which brands are winning at the point of purchase.

 “To drive penetration, brands need a laser focus on recruitment to win more shoppers across more occasions. That means being top of mind and the brand of choice, being present where shoppers are, winning at the point of purchase, and capturing more usage occasions,” Mieke Bartholomeus, strategic insights director at Worldpanel by Numerator, said.

As one of the country’s largest food and beverage manufacturers, URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies.

URC also has a significant and growing presence in ASEAN, with leading regional brands such as Lexus, Tivoli and Fun-O.