Metrobank Foundation annual report nominated for Platinum Anvil
Taking home the Gold Anvil, the annual report adopted MBFI’s 40th founding anniversary theme, “Puso at Sigasig (Heart & Zeal).”
STAR/ File

Metrobank Foundation annual report nominated for Platinum Anvil

(The Philippine Star) - March 6, 2021 - 12:00am

MANILA, Philippines — The 2019 Annual Report of the Metrobank Foundation Inc. (MBFI) was nominated for the Platinum Anvil at the recent 56th Anvil Awards.

Taking home the Gold Anvil, the annual report adopted MBFI’s 40th founding anniversary theme, “Puso at Sigasig (Heart & Zeal).”

It curated stories of extraordinary kinship and mentorship among its featured stakeholders and highlights the values of heart and zeal as its foundation to shine a light on opportunities that expand access, provide recognition and demonstrate possibilities of a better future for all.

Organized by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is considered the Oscars of the public relations industry in the Philippines. The Anvil symbolizes excellence in public relations and is awarded by a distinguished multi-sectoral jury to outstanding public relations programs and tools. The Gabi ng Parangal was held virtually on Feb. 19, 2021.

Also receiving Silver Anvils were two digital public relations programs of Metrobank Foundation, namely the #MADEatHome: Art Education Online and 2020 Metrobank-MTAP-DepEd Math Challenge (MMC) Learn@Home Campaign.

Launched in 2020 as a platform to sustain the art thrust of MBFI while the annual Metrobank Art and Design Excellence (MADE) painting and sculpture competitions were deferred due to the pandemic, #MADE@HOME sought to amplify the use of digital media for its art education track.

The 2020 Metrobank-MTAP-DepEd Math Challenge (MMC) Learn@Home Campaign, on the other hand, was designed to become an online learning environment for math enthusiasts. MBFI saw the need to revamp the existing MMC social media platform to sustain and scale its objective of awakening greater interest in mathematics among elementary and junior high school students.

Meanwhile, GT Foundation Inc. (GTFI) received the Silver Anvil for Bags of Blessing (BOB) 2020: #BeyondFestivityGenerosity. Conceived by the late Metrobank founder and chairman Dr. George Ty Siao Kian, the gift-giving program that is celebrated every Chinese New Year brings together employees of GT Capital Holdings and Metrobank Group of Companies as well as institutional partners to participate in the legacy to sustain a culture of “Paying it forward” through the distribution of 10,000 bags of items worth P1,000 to 10,000 indigent families in 25 sites nationwide. The program values volunteerism, social responsibility and cultural connectivity among the volunteers and its beneficiaries.

MBFI has won 92 Anvil awards to date for its various public relations programs and tools, including the much-coveted Grand Anvil, gaining the record as the first corporate foundation to win a back-to-back Grand Anvil (2009 and 2010) and two Platinum Anvils (2015 and 2016) in the history of the award-giving body.

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