Dabarkads make Atasha Muhlach ‘feel so at home’

Charmie Joy Pagulong - The Philippine Star
Dabarkads make Atasha Muhlach �feel so at home�
Atasha Muhlach is not closing doors on beauty pageants. The daughter of former beauty queen Charlene Gonzalez says, ‘“I’m not gonna close my doors. I have to, you know… I’m learning this process now of being an artista first. I wanna develop those skills but will see where it goes.’
STAR / File

Atasha Muhlach, the daughter of showbiz couple Aga Muhlach and former beauty queen Charlene Gonzalez, is “not closing doors” on joining beauty pageants.

The STAR asked Atasha at a Jollibee event, where she was introduced as an endorser, if she had any plans of joining beauty competitions, given her natural charm and beauty.

“I’m not gonna close my doors,” she answered. “I have to, you know… I’m learning this process now of being an artista first. I wanna develop those skills but will see where it goes.”

She is open to follow in the footsteps of her mom, Charlene, who was named as one of the Top 6 finalists in the Miss Universe competition in 1994 that took place in Manila.

“She’s beautiful inside and out and I really look up to (her),” Atasha described her mom. “My mother is someone that I really praised. But as to that (beauty pageant), I don’t know yet. We’ll see. I just need to master my craft now with hosting and eventually acting (and) singing.”

The advice she’s been receiving from her parents is to “not be scared” of trying out new things. “Just never be scared and to always give it your best,” she shared.

So far, she is “loving and enjoying the process” in what she does as a showbiz newcomer.

“I’m really learning so much. And I’m so open to learning new things and I’m so fortunate enough to have this experience where everyone’s so sweet. Everyone’s so supportive and it’s making me really love this shift and this chapter. And I’m kinda discovering (more about) myself and my identity as well.”


Atasha is also “kilig” to be labeled as an “It girl.” “It doesn’t feel like that (It girl). I’m just really enjoying starting from scratch from Day One until now. It’s a fun experience and I’m really happy that people are embracing me and I hope that they continue to embrace me. I just wanna learn more.”

Atasha gets her first solo endorsement with Jollibee’s Coffee Blends. Her dad, Aga, and the Muhlach family have long been the fastfood chain’s endorsers since the ‘90s.

Last September, Atasha joined the noontime show E.A.T. as one of its hosts. She was grateful that she started her showbiz journey with them. She said, “Because of the dabarkads, they made me feel so at home and they are so nice. I really can’t explain how nice they are.”

“They’re making me feel like a family, you talk to them, you speak with them and they really helped me so much from Day One. And they make me feel as comfortable as possible and I can’t thank them enough for that.”

She added that she got her goofy side from her dad. “Me and my dad are pretty much the same na parang nagmana ako sa tatay ko talaga.”

She was able to pick up some Filipino lessons through Jose Manalo in the show.  “That’s why I was able to learn Tagalog. And being around dabarkads and working with them every day. It’s actually one of the reasons why I’m learning a lot and speaking to my father in Tagalog also.”

“Still a lot to learn. But, of course, it’s normal and I’m willing to learn and I’m willing to make those mistakes. And I’m just happy that people are very ‘forgiving’ about it,” she said.

Atasha finished her bachelor’s degree in the United Kingdom.

Meanwhile, Atasha was thrilled to have her first solo endorsement for Jollibee’s Coffee Blends. Her dad, Aga, and the Muhlach family have long been the fast-food chain’s endorsers since the ‘90s.

“Jollibee has always been family ever since when I was little and until now. And everything’s coming in full circle. From being a little girl to now having my first ever solo endorsement being from where I started with the family is truly such a blessing and then an honor. I’m so grateful for the opportunity,” she uttered.

Atasha is a coffee lover and her favorite is iced latte. “Yung energy ko sa E.A.T. kasi I always drink coffee every morning, every day. It’s a lifeline even as a college student like when I have to (go to) the library, I always need coffee first thing in the morning.”

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