Viva appointed Phl rep of RTL CBS Asia Entertainment Network

MANILA, Philippines - Viva Communications, Inc. has been appointed Philippine representative of RTL CBS Asia Entertainment Network for provincial distribution and airtime sales. The deal marks the partnership of two important entertainment entities in the region that share the same goal of enhancing the viewing experience of pay-TV viewers in the Philippines.

“Viva is privileged to be working with RTL CBS in bringing world class pay television entertainment to the Philippines,” says Christopher Sy, EVP, Viva Communications, Inc. “The combination of these two international powerhouse has resulted in a network that truly offers a great viewing experience for the entire family.”

RTL CBS Asia Entertainment Network is a joint venture of RTL Group, the leading European entertainment network and owner of Fremantle Media, and CBS Studios International, the leading supplier of programming to the international television marketplace.

RTL CBS Asia Entertainment Network’s first channel, RTL CBS Entertainment HD, is now available in the Philippines as part of SkyCable’s silver, gold, dual Def499, dual Def999 and TitaniumHD40 packages. RTL CBS Entertainment HD features diverse top-class content including talent shows such as The X Factor USA and America’s Got Talent, entertainment news from Entertainment Tonight, and top-rated US series such as Elementary and the upcoming Under The Dome.

“We are delighted to partner with Viva communications, a leader in the Philippines’ entertainment industry,” says Jonas Engwall, CEO, RTL CBS Asia Entertainment Network. “With our exclusive world-class content and Viva’s strong distribution network, we are confident that our new channels will generate excellent opportunities both from regional platform operators and the advertising industry.”