High-tech and in style

It’s a small world, after all.

With the Internet lording it over in our everyday lives, most people can no longer imagine life without it. Indeed, we have become a fast-paced and highly integrated society.

Always on its toes in keeping up with the most relevant trends, Folded and Hung (F&H) has been very active in promoting its brand among consumers. The brand is a staunch believer in maintaining an interactive relationship with its customers and fans. Because it values brand loyalty, it constantly comes up with ideas to strengthen this relationship.

Recognizing the power of the digital age, F&H recently introduced its roster of brand ambassadors to best represent the clothing and apparel brand. Just last month, eight new faces have been making the noise online as part of F&H’s digital campaign.

They were released in the official fan page of F&H as personalities who will embody the brand’s image in their individual lifestyles. The pool of ambassadors consists of celebrities, reality show participants, a beauty queen, athletes and professional models.

Here are the new members of the F&H family: JC Tiuseco, Ian Batherson, Geron Lontoc, Marie Ann Umali, Ervic Vijandre, Jovic Susim, Benj Bolivar and Fabio Ide.

They are already quite familiar faces, but let’s get to know them better.

JC first made a splash in the public eye as a collegiate basketball player for the San Sebastian College. Proving an admirable character of strength and discipline, he became more popular when he earned the distinction of becoming the first-ever winner of Survivor Philippines. Since then, JC has steadily built his career as an actor and a TV host. He made a good impression on viewers via his latest afternoon soap on GMA titled Sisid. He is now ready to accept more challenging roles.

Ian also enjoyed a stint in Survivor Philippines, although he came from a different batch. Seen in the celebrity edition, Ian eventually graced a number of commercials and starred in TV shows.

Also with Ian in Survivor Philippines Celebrity Edition was Ervic Vijandre, who landed among the Top 3 Survivor castaways. Also an athlete like JC, Ervic has proven his dynamic talent by crossing over to show business. He even earned a role in the TV show, Captain Barbell. He will soon be busy shooting two movies for Regal Films and taping a new teleserye on GMA.

Geron is also one of the fashion industry’s “It” boys, blessed with boyish good looks and an athletic charm. He continues to be one of the most recognizable faces in the fashion scene, while studying at the De La Salle-College of St. Benilde. He is still attending workshops in preparation for any acting opportunity that arises.

Also set to make more waves in modeling and showbiz is Jovic, who first gained public attention as one of the Pinoy Big Brother Teen Edition housemates. 

Benj, also an athlete, has not only shown off his skills on the hardcourt, but has also graced fashion spreads, commercials and the runway. He is a campus crush at the University of the Philippines Diliman.

The one and only female of the new batch, Marie Ann is a former beauty titlist, winning the Bb. Pilipinas-World title in 2009. Since then, she has been active in the fashion world, becoming a sought-after model.

And last but not the least, one of the first Brazilians who made it big and found a second home in Manila, Fabio has not only graced numerous advertising campaigns, he has also made a name for himself in the local entertainment industry as a host and an actor. He continues to shine in his weekly show Comedy Bar. He rounds up the impressive batch of F&H brand ambassadors.

Dynamic and diverse, these personalities are set to conquer the fashion scene in style.