Globe opens flagship store in Ayala Active Zone

CEBU, Philippines - Globe Telecoms opened its flagship store at the Active Zone of the Ayala Center Cebu last December. The concept store, the biggest in Cebu and the seventh Globe concept store in the country, showcases the “blueprint of the future.”

Globe Telecoms President and CEO Ernest Cu said that the store is a manifestation that Globe truly wants to fulfill its promise of customer service.

“Globe has a strategy to really transform itself to a very customer-centric company. We look at all aspects of our customer touch points. We felt that it was good to differentiate ourselves from the rest of the pack by how we interact with the customers. People can come to these stores and can actually touch and feel the devices. Every device here works. You can sample Globe’s service, you can test if you like the device or not. We have leading devices here like the Iphone 4, the Samsung Galaxy tablet, we have the Ipad in some stores. People can make an informed choice in what cellphone they are buying,” he said.

The store, created by the award-winning Australian architectural firm Public Design Group, features a seamless, semi-circular, two-section layout which allows the customers to easily browse around the product display or request for after sales support. Aside from the latest mobile phone models, the shop also has laptops with Wi-Fi and broadband connections so clients can try the internet services of Globe. There is also a Service Zone that houses a Self Help, Express Service and Customer Service area.