Denim festival at SM Seaside

CEBU, Philippines —  Denim is looking hotter than ever with trends changing the way people think about jeans and jackets.

From high street slim-fit flares festival to thigh high-skimming shorts, there is so much to offer this Denim Month.

Denim receives a style overhaul this season in every incarnation possible — think dresses, dungarees, jackets, tunics, shoes, and skirts.

At SM Seaside City, a reinvention of denim expression is revealed as the Sinulog costumes will be complemented with denim embellishments.

It is all about the jeans at SM Seaside where participating tenants offer great discounts of up to 70 percent on selected denim brands in the month of July.

Meet and greet the SM Youth Ambassadors Tommy Esguerra, Richard Juan, Kalla Estrada, Kyle Perry, Erika Kristensen and Julian Rodriguez at the Mountain Wing Atrium on July 29, 6 p.m.

To cap it all is Denim Hunt where mall goers are invited to participate in a challenge, complete a race, make digital postings, and win exciting prizes.