Siemens Mobile dresses up the bride with CL50
() - April 14, 2003 - 12:00am
Here comes the bride, all dressed in… a mobile phone? Yes, even the bride needs to keep her mobile phone handy, especially in the most special day of her life.

This was what Siemens Mobile had in mind when it joined the recent Wedding Expo at the NBC Tent at The Fort. The expo gathered under one roof all there is to know about weddings, including gowns, food, churches, video and photography, cakes, and yes, mobile phones.

According to Clare Alvarez, marketing manager of Siemens Mobile, the only mobile phone company which joined the expo, the CL50 generated a lot of interest from the brides- and grooms-to-be.

"We’ve been positioning the CL50 as the girl’s best friend – a perfect accessory for the perfect bride," said Alvarez. "Its feminine and sleek design goes beautifully with the bride’s attire on her special day and after."

Alvarez added that bringing Siemens mobile phones to events like the Wedding Expo gives the company a good avenue to communicate its products and raise brand awareness.

"The expo also gives the people the advantage of being able to touch and feel the mobile phones for themselves, giving them the chance to know and get ‘intimate’ with our phones," she said.

ALVAREZ BRIDE CLARE ALVAREZ EXPO MOBILE PHONE PHONES SIEMENS SIEMENS MOBILE WEDDING EXPO
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