Carving out a niche by providing a unique product to consumers

MANILA, Philippines — To be on top of the game in business requires understanding the needs of your consumers by offering something different, to carve out your own unique space in the market.

This is the principle that guides pharmaceutical company Paracelsus Life Sciences Corp. The company knows there are several dietary supplements currently in the market like vitamins, herbals and botanicals, amino acids and many more.

“But despite the wide variety of products, one mineral has been largely overlooked and its importance underestimated. Potassium (K) is an essential mineral that many people do not get enough of most likely because it isn’t easily available in drugstores,” says Elizabeth Lietz, Paracelsus president.

Recognizing this need in the market, Paracelsus Life Sciences Corp. saw an opportunity to develop and introduce Neutra K in the Philippines.

The pioneering potassium supplement can be bought over-the-counter (OTC) as it does not need a doctor’s prescription.

“This product was made with millennials in mind. They lead a fast-paced, hectic and, most often, very unhealthy lifestyle. They are the consumers that Neutra K is targeting primarily so they can make up for their potassium deficit. Potassium is an important mineral. The body needs it to boost overall wellness and day-to-day productivity,” Lietz says.

Neutra K’s main component, potassium, the third most abundant mineral in the body, is necessary for the normal functioning of cells, muscles and nerves. It is responsible for regulating body fluids, sending nerve signals and regulating muscle contractions.

Potassium also helps reduce blood pressure and water retention, protects against stroke, helps prevent osteoporosis (brittle bones) and kidney stones, reduces stress and anxiety, reduces the appearance of cellulite and promotes proper food breakdown and body growth.

Sourced from one of the world’s leading producers of natural ingredients, the potassium in Neutra K is non-acidic, without artificial flavors and preservatives and effectively regulates acidity in the body to prevent the potential ill-effects of prolonged imbalance in this mineral.