MerryMart expands retail format mat

MANILA, Philippines  — MerryMart Consumer Corp., the grocery chain operator of retail tycoon Edgar “Injap” Sia II, has expanded its retail format with its first MerryMart Market.

Through this new format, MerryMart Market will offer seafoods  displayed in salt water tanks.  These include live tiger lobsters, live sea mantis, live crabs, live black eel, live groupers and others.

The first MerryMart Market will open at Artonstrip by Rockwell along Katipunan Avenue in Project 4, Quezon City, marking the group’s foray in the city.

MerryMart Market will also offer fresh fruits and vegetables as well as carry groceries, gourmet delicatessen, health and beauty products, medicines and prescription drugs.

This first MerryMart Market will be the 17th branch of the MerryMart Group and is set to open today, Oct. 24.

MerryMart will open its 25th branch by December this year and its 100th branch by December 2021.

Sia said the new MerryMart Market format would fulfill the needs of select retail trade areas.

“The MerryMart team will continue to calibrate and innovate as it pursues to serve and delight the evolving retail consumers in the Philippines,” Sia said.

MerryMart Consumer Corp. has various retail formats such as MerryMart Store, MerryMart Market, MerryMart Grocery and the online Dark Grocery format.

The grocery chain operator, which successfully listed in a blockbuster initial public offering last June, aims to cover all the grocery retail categories from small, medium and large grocery retail formats.

The dark grocery format, generally located in select hidden locations, are exclusively intended for online deliveries.

Sia said MerryMart continues to find ways to exponentially build up its sales volume both from its new store openings and also through innovative partnerships such as this ‘dark grocery’ store concept with the FoodPanda group.

The MerryMart Group has set its Vision 2030 with the goal of rolling out a total of 1,200 branches nationwide to hit P120 billion in systemwide sales revenue.