Satellite TV tops satisfaction rating in Philippines

MANILA, Philippines — Satellite television scored the highest satisfaction ranking, based on the first ever TV market reception survey conducted by global content connectivity solutions company SES.

The survey showed that households which subscribed to satellite TV posted the highest satisfaction with their TV service at 76 percent.

Cable TV came in second with 70 percent, followed by digital terrestrial at 69 percent, analog terrestrial at 59 percent, and IPTV at 54 percent.

Terrestrial TV, however, is the most popular mode of TV reception in the country at 66 percent, followed by satellite TV at 17 percent, cable TV at 15 percent, and IPTV at two percent.

SES said the Philippines stands as one of the most dynamic and highly-penetrated TV markets in Asia Pacific with over 20.8 million TV households and 86.8 percent TV penetration rate.

The survey also highlighted the importance of image quality and viewing experience for Filipino households, with 99.6 percent saying it is important.

But while 57 percent or 12 million households in the country already own HDTV screens, only about 13 percent of TV channels are broadcasted in HD quality.

“Our satellites have been enabling the broadcast of high-quality content to satellite TV homes across the Philippines for years and we are deeply committed to serving customers and audiences in the country. We are glad that we have conducted this survey and gained insights into the TV reception market,” said Yew Weng Soo, SES video vice president for sales and market development for Asia-Pacific.

“The survey unveils the vast growth potential of the broadcast industry and audience reception in the Philippines. Furthermore, as the country moves toward the 2023 target of a full digital TV switchover, it is worth noting that satellite-enabled DTH TV offers the most unparalleled reach in the highest broadcast quality for broadcasters and audiences across the vast archipelagic nation,” he said.

A total of 3,000 residential households were interviewed across the country as part of the market research also known as the SES Satellite Monitor.

According to SES, 2019 marks the first time the survey has been conducted in the Asia Pacific region, with the Philippines and Indonesia being the initial two TV markets selected.

SES serves 98 percent or over 3.5 million of all satellite TV households in the country, and 39 million households across the Asia Pacific region.