Mondelez projects continued revenue growth for Oreo

Louella Desiderio - The Philippine Star

MANILA, Philippines — Mondelez Philippines expects to see continued revenue growth for Oreo this year.

“While we cannot disclose sales figures, Oreo continues to grow in revenue,” Mondelez Philippines Inc. biscuits marketing manager Criselle Villafuerte said in a text message.

“This year, we want to be part of more playful moments of families and that is how we plan to drive growth,” she said.

Oreo, which celebrated its 108th birthday on March 6, is the number one brand in the sweet biscuits category in supermarkets in the Philippines based on Nielsen retail audit data.

“Oreo believes that it’s important to help families spend time together to help them strengthen their bonds and provide a loving environment for children’s development,” Villafuerte said.

Last year, the cookie brand achieved a milestone as its global annual net revenue reached $3.1 billion.

OREO is available in more than 100 countries around the world.

The brand has expanded its offerings to include the Oreo Thins, Oreo Minis, Oreo Wafer Roll and Oreo Chocolate Coated snacks.

Oreo is under global snack giant Mondelez International.

In the Philippines, the firm has been present since 1963 and its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Tiger energy biscuits, belVita breakfast biscuits as well as Toblerone and Cadbury Dairy Milk chocolates.

Mondelez Philippines has a manufacturing facility for Eden cheese in Parañaque City, and employs 450 individuals.

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