Tech-driven hotel management firm RedDoorz ramps up expansion in Philippines

MANILA, Philippines — Tech-driven hotel management firm RedDoorz is bullish on its operations in the Philippines as it continues to expand to more cities across the country, driven by growing demand for budget-friendly accommodations.

“In the next couple months, we’re going to expand in 16 cities in Luzon, 10 cities in Visayas and five in Mindanao,” RedDoorz country head for the Philippines Stefanie Irma said.

Currently, the company is present in over 200 properties in more than 20 cities across the country.

Among these are Metro Manila, Baguio, Pampanga, Tagaytay, Palawan, Cebu, Iloilo, Bacolod, Davao, Bohol, General Santos City, Roxas City and Caticlan.

“By yearend, new RedDoorz outlets will open in tourist-heavy Boracay Island, Antique, Capiz,Negros Occidental, Dumaguete and Tacloban City,” the RedDoorz official said.

She added that the company plans an even more aggressive expansion next year.

The Philippines is now the company’s second largest market next to Indonesia.

“With a vision to enable people to travel more and provide an affordable reliable stay in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardized accommodations and leveraging its mobile app and digital channels to drive strong consumer demand,” the company said.

The hotel management company caters to the more affordable side of the market, with its most expensive room estimated at only around P3,000 a night.

“From small and medium entrepreneurs to millennial backpackers, the availability of highly affordable lodging for short-term stays is an attractive proposition,” RedDoorz said.

All RedDoorz rooms come with free WiFi, clean and basic amenities.

Apart from its affordable rates, RedDoorz also offers fast and convenient booking procedures through its internet booking platform and mobile application.

In addition, the availability of payment options it offers also adds to the convenience factor, as it accepts credit cards, DragonPay and pay-at hotel.

Irma emphasized that the convenience factor offered by RedDoorz has resulted in repeat bookings from customers.

She added that 70 percent of its bookings are from repeat clients.

RedDoorz also has its RedClub membership program which offers the RedCash rewards system, exclusive discounts and partner deals.

Moreover, from a RedDoorz partner perspective, hotel owners are able to grow their businesses and increase revenues while streamlining their operations.

“RedDoorz’s solution helps partners manage distribution, pricing, marketing, customer experience and technology solution – offering an end-to-end platform powered by an advanced technology infrastructure,” the company said.

RedDoorz was founded in 2015 and has since grown into a regional powerhouse with operations in the Philippines, Indonesia, Singapore and Vietnam.

It currently has presence in over 1000 locations across more than 500 cities in Southeast Asia and continues to expand in new areas.