Smart opens technology-driven flagship store

( - September 5, 2016 - 5:05pm

MANILA, Philippines – Smart Communications has opened its new flagship store last week at SM Megamall, featuring state-of-the-art features and technology that aim to give customers an immersive and interactive experience.

Leveling up on retail design and customer experience, the new Smart Store is equipped with technology such as multi-screen video display on panoramic walls and interactive screens.

An augmented reality window called Attract Wall welcomes customers. Then, they get queued for customer service on a paperless integrated system by Smart staff.

Gracing the opening of the new Smart Store are (from left) Raimund Marasigan, Buddy Zabala, Marcus Adoro and Ramon Bautista, who are brand ambassadors of the telco. Miguel Berbano/

For more immediate service, customers can take advantage of the Self-Care wall where they can manage their account, activate a sim and reload, among others. The Product Wall, meanwhile, has an interactive screen which customers can use to learn more about a product and compare devices.

Customers can also watch videos, play games and enjoy a digital turntable for music on the Interactive Tables while waiting for their turn on the customer service queue.

The Smart Store also features the Social Corner where customers can lounge, have coffee, talk with a Smart staff and even charge their device.

Smart said the transformation of its store in SM Megamall follows through the telco’s rebranding a few months ago.

“This builds on the momentum of our rebranding last June, when we strengthened our commitment in breaking barriers and bridging gaps for the digital Filipino,” said Ariel Fermin, EVP and wireless consumer business head at Smart.

Smart is looking forward to also transforming their other stores nationwide.

The new Smart Store is located at SM Cyberzone in Megamall Building B, Mandaluyong City. To learn more, follow Smart’s Facebook, Twitter and Instagram accounts.


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