Discovery Primea partners with PHG

MANILA, Philippines - Discovery Primea, Discovery Leisure Group’s luxury business hotel in Ayala Avenue recently signed a partnership with the prestigious Preferred Hotel Group (PHG) as a member of their Summit Hotels & Resorts brand.

Preferred Hotel Group is a global collection of more than 650 independent hotels and resorts in over 85 countries, comprising destination resorts, city center hotels, luxury residences, and unique hotel groups. The company provides independent hotel owners and operators a competitive advantage, with services including strategic group, corporate, and leisure sales, integrated marketing solutions, comprehensive revenue management, global connectivity through reservations services, progressive distribution technology, and individualized guest support.

All guests of Discovery Primea are eligible to enrol in iPrefer, the world’s first guest loyalty program for independent hotels, which extends points redeemable for cash-value Reward Certificates, elite status, and special benefits such as complimentary Internet to members upon every stay at more than 500 participating Preferred Hotel Group locations worldwide.

As Jun C. Parreno, Chief Operating Officer, The Discovery Leisure Company Inc. (TDLCI) enthuses, “Discovery Primea’s decision to partner with the Preferred Hotel Group is proving to be a most prudent business choice as it leverages our hotel, providing worldwide exposure to go head on head with hotel brands and properties elsewhere in the world, offering unequalled booking convenience, perks and prestige.”

Discovery Primea is a 68-story building in Ayala and is home to 141 rooms and suites, together with 90 luxury serviced apartments. It prides itself in providing relevant luxuries to business and leisure travellers through its accommodations and six restaurant outlets which include Tapenade, an all-day Mediterranean restaurant and 1824, a scotch and cigar bar.