Tetra Pak cited for package innovation

MANILA, Philippines - For more than 60 years Tetra Pak has continued to produce innovative packaging solutions that address the changing needs of consumers globally. Carton packaging solutions that keep food and beverages safe on the shelf for several months has become one of the company’s main innovations. In line with this, WorldStar, a pre-eminent international awards giving body recently recognized Tetra Pak, a worldwide leader in food processing and packaging solutions, for its carton package innovation that allows consumers to enjoy high quality food and considers ease of handling, pouring, opening and reclosing for consumers.

The company recently scooped the prestigious WorldStar award for their Tetra Brik Aseptic 1000 Edge carton package, which was commended for its environmental credentials, graphic design potential and the ingenuity of construction. Its basis, the Tetra Brik Aseptic 1000 Edge package, was recognized by the World Star’s panel for delivering superior ease for customers in handling, pouring, opening and reclosing.

The Tetra Brik Aseptic 1000 Edge with Light Cap 30 screw cap features a distinctive sloping panel that significantly improves the consumers’ pouring experience.

Aside from ease of use and practicality, Tetra Brik Aseptic 1000 Edge package is suitable for packing liquid food products that are home essentials and favourites like milk, juice and nectars.

Since its launch in 2011, the Tetra Brik Aseptic Edge package has been deployed in more than 50 dairy and juice consumers in more than 25 countries worldwide.

Tetra Pak continues to innovate its packaging products and solutions to address consumer needs.

“Like many of our product development activities, the innovation of Tetra Brik Aseptic Edge is a solution made simple based on our deep consumer understanding and insight of the food and beverage industry,” says Charles Brand, Tetra Pak Vice President of Marketing and Product Management.

The 2014 WorldStar awardees were judged and deliberated on last November 7, 2013 wherein representatives from 24 packaging associations and members of the World Packaging Organisation (WPO) reviewed 249 packaging projects from 35 countries.

For more information about Tetra Pak, you may visit www.tetrapak.com