Freeman Cebu Business

Kamiseta Group opens largest skin clinic in Cebu

Ehda M. Dagooc - The Freeman

CEBU, Philippines — The Kamiseta Group of Companies has opened its largest skin clinic in the Philippines, at the Ayala Center Cebu, capitalizing on the increased awareness among Cebuanos and customers across the Southern Philippines on the significance of health, beauty, and wellness.

Under the leadership of Kamiseta Skin Clinic president and dermatologist Shae Raymundo, the Kamiseta Skin Clinic Cebu spans over 420 square meters, housing 11 luxurious treatment rooms. This establishment showcases the brand’s renowned commitment to contemporary experiential beauty treatments.

Established in 2017, the Cebu Skin Clinic is the company’s fifth branch in the Philippines and the first outside of Metro Manila.

In an interview, Raymundo said aside from the promising potential of Cebu in the beauty and wellness business, the company noted a growing number of Cebuano clients getting their treatments in Manila since they opened in 2017.

Kamiseta Skin Clinic’s entry strengthens Cebu’s position as the premier destination for beauty and wellness in Visayas and Mindanao. This expansion aligns with the increasing influx of medical tourists to Cebu, who seek not only for medical care but also indulge in beauty treatments and related services in beauty and wellness.

Renowned for its reputable clothing line, Kamiseta Skin’s venture to Cebu aims to redefine skincare and beauty services in the region. With a commitment to a comprehensive approach, the Cebu branch offers cutting-edge techniques, state-of-the-art technology, and bespoke care.

“We want our patients to be happy with their skin. We are just here to enhance it. The clinic’s focus is on giving non-surgical treatments,” said Raymundo.

Kamiseta Skin Clinic in Cebu brings the latest breakthroughs in beauty treatments, particularly the popular Ultherapy, an FDA (Food and Drug Administration)-cleared, non-invasive skin lifting and tightening procedure.

Ultherapy, also known as Ulthera, is also an ultrasound therapy works to gradually lift the skin on the neck, chin, and brow, minimizing any fine lines and wrinkles.

Unlike in the past, skincare has emerged as an essential part of Filipinos’ wellness regimen. Even individuals as young as 18 years old are now aware of investing in preventive skincare protection and anti-aging treatments, Raymundo said.

Kamiseta Skin Clinic prides itself on its battery of board-certified doctors, who expertly examine each client’s skin treatment requirements. It specializes in consistent, quality, affordable personalized beauty and aesthetics services.

According to the Global Wellness Institute, the personal care and beauty segment in the wellness industry ranked highest among various categories, which was valued at $23.18 billion in 2022.

Founded by Cris Aldeguer-Roque, the Kamiseta Group started in the local fashion industry through the Kamiseta Clothing line in 1988, which now has close to 80 stores nationwide.

In one of her interviews, Roque mentioned that having a skincare arm would complement her fashion business, cementing the company’s advocacy to promote beauty inside and out.

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