Freeman Cebu Business

Grab launches cloud kitchen in Cebu

Ehda M. Dagooc - The Freeman

CEBU, Philippines — Grab Philippines announced the entry of GrabKitchen offering in Cebu, the first cloud kitchen of the leading super app outside of Luzon.

GrabKitchen Cebu will serve as a central commissary of an inaugural slate of six restaurants: Happilee Korean Kitchen, CoCo, Big’s Cookie Jar, and Merry Moo; and homegrown Cebuano restaurants Chef Joshua’s Kitchen and Cooee Cafe.

As a central commissary of multiple restaurants, GrabKitchen Cebu allows consumers to better mix and match various food items from its merchants.

Grab Philippines Director for Deliveries Greg Camacho said through this entry,  Cebuano consumers can take advantage of a  wider food selection with just one delivery fee.

“We are truly excited to empower and enable more MSMEs to scale their businesses as we launch our first GrabKitchen in the Queen City of the South. GrabKitchen is designed to be a vehicle for smaller local businesses to scale and expand their presence across regions without having to break the bank for facilities and equipment. With our cloud kitchen, we are optimistic that Cebu’s culinary offerings will be enjoyed by more Filipinos both in the province and in other areas across the Philippines” said Camacho.

GrabKitchen offers much-needed kitchen facilities to food and beverage MSMEs (micro-small and medium entrepreneurs)  helping them scale their businesses and expand their presence via GrabFood.

“This also gives MSMEs the opportunity to expand their channels for deliveries, thus making them more resilient amid the ever-changing dining behavior of consumers,” Camacho added.

GrabKitchen Cebu is set to grow its roster of restaurants and food brands in the next few months to include more homegrown brands and introduce more food concepts from other regions.

GrabKitchen Cebu’s Happilee, CoCo, Big Al’s Cookie Jar, Merry Moo, Chef Joshua’s Kitchen, and Cooee Cafe are now open for both delivery and Self Pick-Up via GrabFood.

In celebration of the launch, consumers can use promo code “HELLOGKCEBU” for every order from GrabKitchen Cebu merchants until March 31 to avail of a discount.

Grab is Southeast Asia’s leading super-app based on GMV in 2021 in each of the food deliveries, mobility, and e-wallets segments of financial services, according to Euromonitor. Grab operates across the deliveries, mobility, and digital financial services sectors in 480 cities in eight countries in the Southeast Asia region – Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.

Grab enables millions of people each day to access its driver- and merchant-partners to order food or groceries, send packages, hail a ride or taxi, pay for online purchases, or access services such as lending, insurance, wealth management, and telemedicine, all through a single “everyday everything” app.

Grab was founded in 2012 with the mission to drive Southeast Asia forward by creating economic empowerment for everyone, and since then, the Grab app has been downloaded onto millions of mobile devices.

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