Freeman Cebu Business

Frontrow’s presence in Cebu getting bigger

Ehda M. Dagooc - The Freeman

CEBU, Philippines — Multi-level marketing (MLM) firm, Frontrow is expanding its footprint in Cebu, capitalizing on the heightened consumer interest in beauty and wellness.

Frontrow Chief Executive Officer and Tutok to Win Partylist Representative Sam Verzosa was in Cebu recently to open its biggest office in the province.

Located at Capitol Square along Escario Street in Cebu City, the opening of Frontrow’s 5th office in Cebu is meant to accommodate more people for business opportunity trainings and mentorship. It also marks the company’s continued commitment to help more individuals who aspire to become entrepreneurs and improve their financial lives.

“We're in the business of changing lives so we'll continue to help more Filipinos. Our expansion in Cebu signals our outmost confidence in the Cebu market, as we believe that more and more Cebuanos are now exploring the immense opportunities in direct selling,” explained Verzosa.

Frontrow is the company behind the very popular Luxxe White Enhanced Glutathione, Luxxe Slim L-Carnitine and Green Tea Extract, Luxxe Renew 8 Berry Extract, and Luxxe Protect Pure Grapeseed Extract. These products are made in the United States and are approved by the Halal-tested and Food and Drug Administration.

“The best part of what we do here at Frontrow is we love what we do and we earn at the same time. We want to encourage more Cebuanos to experience the beauty of this business, which is network marketing,” Verzosa said.

According to Verzosa, the active market for beauty and wellness even with the pandemic and the inflation problems paved the way for more Cebuanos to earn extra income and start their MLM business.

Frontrow’s business model is creating a network of distributors who would buy and sell Luxxe skin whitening and slimming products.

To date, Frontrow registers over 1.5 million active distributors. Versoza said the company is expected to double its growth in short term considering the dynamic market.

The company’s success as the most dynamic and rapidly expanding direct selling company of health, beauty, and wellness products in the Philippines has already benefited thousands of Filipinos and improved their economic lives.

Verzosa, together with his business partner Raymond Francisco, shared how the multi-level marketing business has changed his life, and that he hopes to see more Cebuanos benefit from it as well.

“Frontrow is seeking to find ways to create more business and income opportunities for the people of Cebu and further expand the reach of our top-quality, award-winning health and beauty products,” he added.

The company has 140 offices in the Philippines, five of which are in Cebu.

The 13-year-old MLM company made a surprising turn in the last two years during the pandemic, as it accelerated its global expansion tapping huge overseas markets such as Hawaii, Australia, Canada, and countries with Filipino communities through online presence.

“We are one with the Cebuanos in creating positive change in the lives of more people. We are constantly committed to that goal helping our distributors come up with their own efforts to help our community and our country,” Verzosa said.

Frontrow is the company behind the line of LUXXE health and beauty products. Manufactured and bottled in the United States by AIE Pharmaceuticals, its variety of FDA-approved and Halal-tested oral supplements were made in strict compliance with the United States Pharmacopoeia (USP), Current Good Manufacturing Process (cGMP) and Standard Operating Procedures (SOP) regulations.

AIE Pharmaceuticals, the manufacturer, is FDA registered, licensed by the U.S. Department of Health and Human Services, and is staffed with advanced medical professionals.

The opening of the bigger Frontrow office in Cebu was graced by Cebu City Mayor Michael Rama, Vice Mayor Raymond Alvin Garcia, South District Representative Edu Rama, and other government officials.


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