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Freeman Cebu Business

Online booking platform boosts destination listings

Ehda M. Dagooc - The Freeman

CEBU, Philippines —  Klook, an online in-destination services platform, continues to reach out with attraction partners in Cebu to accommodate the growing inbound demand for experiential tours.

In an interview with Klook market leader for the Philippines Michelle Cruz, she said that the company is now increasing its engagement with communities in Cebu to promote off-the-beaten attractions in the provinces taking into consideration that travelers from all over the world prefer to visit places that are not yet popular.

Since its entry to Cebu early this year, more destinations in Cebu are included in its destination listings, including curated tour packages, in partnership with communities like Oslob.

Among other Klook marketed Cebu tours are the usual Airport transfer, island hopping, Nalusuan Island, Cebu Safari, Kawasan Falls, Oslob.

Some attractions in Bohol as well as destinations in Dumaguete City are also now on Klook.

On September 7-8, 2019, Klook announced its first travel fest in Cebu at the SM City Cebu North Wing.

The fest is so far the only mobile-led travel festival in the country, now on its third run in Manila.

In partnership with Cebu Pacific, the Cebu Klook Travel Fest 2019 promises out-of-this-world deals like huge discounts on popular attractions like Hong Kong Disneyland and Universal Studios Japan, among others.

“We are glad to know that Klook has been warmly received by Cebuanos travelling both locally and to other destinations around the world. With the travel market growing quickly, Klook will definitely expand its presence and offerings in the Philippines as we evolve together with traveler’s needs and continue to provide value-laden, one-of-a-kind deals that people will enjoy,” added Cruz.

Last year, the Hong Kong-based Klook registered a 16 million monthly traffic. It largely attract travelers from millennial FITs (free independent travelers) aged 24 years old to 35 years old.

In the Philippines, bookings are dominated by domestic market traveling in different destinations within the country (60 percent), and 40 percent are travelers from other countries.

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MICHELLE CRUZ

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